Content Marketing Strategies: Panda 4.1 and Author Expertise

Now that Panda 4.1 has been out for a few weeks, businesses can start to update their content marketing strategies appropriately. The Google update has been completely rolled out and we can now clearly see its impact.

Like the other Panda updates, Panda 4.1 is another step away from SEO tricks and towards quality content. Nowadays it's not just important to write blogs and articles, but also to establish real credibility.

So if you don't have the established credibility of Paul Krugman and want to write an article, think back to the old adage: "If you can't beat them, join them." In other words, your article won't get a better Google page rank than his, but it'll probably move up if you quote him and cite his article properly.

This is just one of the many ways businesses can update their content marketing strategy to get on Google's good side. When in doubt, remember that Google is looking for quality content, not something that seems like it was written by a robot.