“Alexa, what is CPA in digital marketing?” Simply put, CPA, or cost-per-action, is the average amount you, the business owner, pay for one customer to take certain actions in your marketing campaigns. When it comes to Google ads Greenville NC, your CPA can measure the cost of various steps the customer might take, like clicking to learn more, filling out a form, downloading a resource, purchasing a product, or signing up for a newsletter or service. For example, when searching for marketing agencies near me, you are served an ad for Red Shark Digital, where you can submit your email to receive a weekly marketing newsletter. In this case, RSD can test the performance of that ad based on the CPA. Calculating the average CPA is determined by taking the cost of running the ad and dividing it by the number of emails collected.
1. Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown.
2. Ad relevance: How closely your ad matches the intent behind a user's search.
3. Landing page experience: How relevant and useful your landing page is to people who click your ad.
As a business owner, CPA is an important indicator of your current marketing strategy's effectiveness. To stay ahead of your competitors, reach out to Red Shark Digital, one of the top marketing agencies near me when it comes to running Google ads Greenville NC - Our marketing experts will help you to further understand what CPA is in digital marketing.