So you think you’re ready to launch an addressable geofencing campaign but have no list? Sounds like a huge dilemma if you ask me, but not anymore. Introducing our Addressable Audience curation tool! Say goodbye to the days of scrounging the internet for places to buy curated addresses and let us curate an audience for you! We have many different options when it comes to curating the perfect audience for your business. Our location data can be filtered by postal code, city/metro, congressional districts, carrier routes, radius from an address, and more. We can then filter this addressable audience with over 500 categories of household demographic, political, and economic variables! Keep reading to learn a little more about our new audience creation tool and how it can help you get your ads in front of online users who matter.
One of the biggest concerns we hear from businesses looking to purchase data from other providers is that they are unsure how accurate and up to date the audience will be! The audience creation tool that we have access to in our programmatic advertising platform. This will allow us to curate the most up-to-date audience in real time! We have access to over 125 million addresses, all with the ability to be filtered by demographics. We can even exclude certain audiences from targeting if needed!
While many cookie based audience matching platforms only match users 40% of the time, our addressable geofencing audience curation tool has been proven to have a match rate upwards of 90%. When you combine the extensive increase in match rate with our programmatic inventory, the opportunities are endless!
Since we have that beautiful 90% match rate, when you let us curate your audience we can actually determine how many households are in the audience. When you provide your own list, this is not possible due to the lower match rate of the data. We can even toggle filters and add additional targeting methods to see how the audience changes in real time! Then we work with you to determine how much one campaign converter means to you, to determine an ample budget for the campaign. As with any type of programmatic campaign, the higher the budget, the more brand awareness your brand will receive!
Using this capability, an automotive client, for example, could target households that have an annual income over $80,000 with high propensity to be in market for an auto loan, and live within a twenty-mile radius of the dealership
If cars aren’t your thing, think of a fast food chain, running a campaign for family dinner combos could target households that have two or more children, an annual income of more than $30,000, and live within a five-mile radius of the restaurant. With our new audience curation tool, we now have access to so many granular targeting abilities that hitting your ideal audience shouldn’t be a problem.
If you are ready to enhance your programmatic campaigns, or maybe even jump on the programmatic bandwagon for the first time, be sure to contact us today! We can walk you through the process and together we can nail down that key audience for you and then offer expert execution on all of your programmatic campaigns!