Oftentimes, users visit a website to purchase a product or service, only to get distracted or leave the site. Most of these people never return to your site, but what if there was a way you could get them to come back? This sounds like a job for retargeting.
Retargeting is a way to turn potential consumers into paying customers and ensure that current customers remain engaged in your website, services, and products. At Red Shark Digital, we utilize this paid advertising strategy to deliver the most relevant and actionable messaging needed to drive conversions, leading to more profits for you and your business. There are two different kinds of retargeting that can be used: Search and Site.
Search Retargeting identifies the user's recent search queries to market your products and services to them. This tactic uses the search engines and specific keywords your customers use to target them with your ads. Even if users don't convert to your site when they initially search the keywords, search retargeting allows your ads to "follow" the consumer. This exposure increases the likelihood that they do return to your site and make a purchase or inquiry.
Site retargeting, unlike search retargeting, serve users who have previously visited your website. This form of retargeting is a well-known paid advertising strategy that involves putting ads in front of people who have previously visited your website. This tactic supplies you, the business owner, with a chance to remind your customers of your products and services, even if they choose not to make a purchase or give you their contact info from their initial site visit. Site retargeting utilizes cookies to show consumers specific ads and brings them back to your site.
Utilizing retargeting tactics within your digital marketing campaign strategy requires a team of experts knowledgeable within their field. With years of experience, a wealth of retargeting insight, and an unmatched retargeting skillset, Red Shark Digital is your choice for your retargeting services. Check out our tactics for a glimpse of how our team elevates your marketing strategy with retargeting services.