Keyword Analysis

Keyword Research & Analysis

Keyword research is an essential step in creating successful search advertising. Your ads need to be relevant to your target audience and show up when and where they’re looking for information, which is why keyword research plays such an integral role in the SEM strategy.

The relationship between keywords and search terms with search advertising is simple: the more relevant a keyword or search term is to the content of your ad, the more likely it will show up in a user’s search results, and the more likely you are to generate click-throughs.

At Red Shark Digital, we know that keyword research can seem intimidating at first, but there are plenty of tools out there that can help. A few resources to analyze keywords and phrases along with estimated search volume include Google Trends and Google Ads Keyword Planner.