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Updated:
April 11, 2022

Directing Users to Your Store Front

With more users searching for businesses on their smartphones, having a strong online presence has never been more crucial. For local businesses wanting to target users around them, Local SEO and Google Maps Advertising are key tactics for increasing the visibility of your business.

Google Maps pulls information from your Google My Business listing to feature your business in its map data. This way, when a user is searching for restaurants or shops near them, your business will show if your services match what they are searching for. With Local Search Advertising, your business will show at the top of a user’s results listings regardless of your SEO ranking.

This type of advertising can drive more visits to your store and increase foot traffic to your business. Most Local Search ads also include phone number extensions, which can increase user experience by allowing users to easily contact you for your services. Local Search Ads also connect to your business location page, providing users with readily available information such as store hours, address, reviews, and photos.

PROMOTED PINS

Distinguish your business with distinctive markers and draw customers in with unique advertising specials.

  • DISPLAY ADVERTISING
  • BRANDING IMPLEMENTATION
  • IN-STORE PROMOTIONS

LOCAL SEARCH

Choose which area your ad appears to attract local customers.

  • ADWORDS
  • GEO-TARGETING
  • INTEREST-BASED TARGETING

GOOGLE MY BUSINESS

Your digital storefront, notifying potential local customers of your products and services.

  • CONVERSION TRACKING
  • LOCATION EXTENSIONS
  • USER RETARGETING

PILLARS OF SUCCESS

  • Google My Business
  • In-Store Promotions
  • Local Inventory Display
  • Mobile Advertising
  • Demographic Signals

RESULTS YOU CAN EXPECT

  • Increased Calls
  • Real-Time Presence
  • Increased In-Store Visits
  • Attract Nearby Customers
  • Higher Local Visibility

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