When utilizing Instagram for your business, it’s important to have it set as a business profile. If the Instagram is set in the business profile setting, you are able to gather analytics on the account that you cannot otherwise do in normal profile setting. Facebook purchased Instagram back in 2012 and has since worked on integrating the two platforms as much as possible. Be sure you’ve got a Facebook page for your business and that you have access to it before beginning your journey on Instagram. We’ve gone through a step-by-step process so you can be sure you’re getting all the great information available to you.
When you’ve integrated your Instagram and Facebook, you’ll get a couple of different benefits. First, you’ll get the analytics for your Instagram that we mentioned above. You’ll get information on growth for your impressions, followers, views, as well as see your top post. If you’re active on your Instagram and produce “stories” (the feature on Instagram that is similar to Snapchat) you’ll see insights on those as well. You can also learn more about your followers: their age group, location, and gender. The business tool will also give you a place to create promotions or advertisements directly on Instagram.
Second, with integrating Facebook and Instagram, any advertisement you run on Facebook can be run on Instagram. This is a great additive because you’ll be able to learn more about your followers, who is interested in your brand, and what social medium your consumers use the most. If you’re creating your ads through Business Manager, you’ll see the Instagram Account connection here: