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Getting Started Series: Instagram for Businesses

November 12, 2021
May 1, 2023

Getting Started Series: Instagram for Businesses

Kate Francis

There are a few popular social media platforms that a digital agency Raleigh NC, like Red Shark Digital, would use to grow and expand a business. One of these is called Instagram. This platform is perfect for sharing photos and videos that will engage with potential and current clientele, help them to learn more about you and your business, and allow them to share your content with friends and family.

With everything else that you'll want to do to start growing your business, learning a whole new social media platform can be confusing and time-consuming, but Red Shark Digital, a digital advertising agency, has your back. Here's a simple and easy-to-understand guide to Instagram.

Getting Started

Instagram is a site where over 1 billion people are giving others an inside scoop to their lives, sharing information and tips with others about a wide range of topics, and connecting with people from all over the globe. While this may sound daunting, it's really easy to get started with the site, especially with the help of our digital agency Raleigh NC!

You can sign up on your desktop or via the mobile app. You can either log in with Facebook if you already have one or you can click, "Sign Up," and use your email or phone number. Then, you can choose your username and password. Your username should be as close to you your business name as possible and you should make a secure password. Once your account is created, you should make an attention-grabbing bio, make your profile photo the logo of your business, and include the link to your website in your bio.

Once you get your account created, you can follow accounts that have similar products and services as yours, fellow local businesses, or potential clients or customers.

Posting Content

Once you start to post content and follow a few people, you should start to see people engaging with your content and following you back. You can reach out to your local digital agency Raleigh NC, like Red Shark Digital, to help you with content creation, posting, and account set-up. We'll make sure to get your Instagram going and gaining traction in no time!

You can send in content from your own business or we can take it ourselves. We recommend posting at least a few times a week, posting content that will get your customers liking, commenting, and saving the posts, and using hashtags that pertain to your business.


The more you engage with your current and potential followers, the more that they will want to engage with you. You can use the "search" button at the bottom of the screen that will show you posts and accounts that Instagram recommends for you. You can also click on the hashtags that you use, go to the "recent" page, and like the posts on that page. Liking, commenting, sharing, and saving posts from others are ways that you can engage with posts and accounts that will also get your name out there.

Red Shark Digital | Digital Advertising Agency

While social media might be difficult to navigate, Red Shark Digital is here to help you! We are happy to help you set up your account, post, and engage with your followers while you manage your business. Social media is a great way to get more customers and reach your target audience. This is why here at Red Shark Digital, a digital agency Raleigh NC, we are dedicated to helping you grow and expand your business by using social media. Visit our website today to learn more!

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