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5 Reasons Why Visual Content Is King In 2023

November 12, 2021
May 1, 2023

5 Reasons Why Visual Content Is King In 2023

Red Shark Digital

Curious to know exactly why visual content will reign supreme again this year? In recent years, the focus has shifted from a purely written content narrative to a whirlwind of visual content flooding the digital marketing Greenville landscape. Quite naturally, the constant uptick in visual demands has left marketers, small businesses, and startups scrambling to keep up with this new normal. Infographics, promotion videos, How-To’s, Reels, TikToks, Live Sessions, and descriptive animations are just some examples of media forms dominating the marketing world we now live in.

5 Reasons Why Visual Content Is King In 2021 | Digital Marketing Greenville

01. Shockingly High Conversion Rate

Here at Red Shark Digital, digital marketing Greenville, our bread and butter is crafting exceptional websites that win awards and reap boundless treasures for our clients and their business(es). Since we’ve been doing this for a while now, we’ve come to the conclusion that websites that feature some sort of video on the landing pages perform better than those that do not. “According to a string of A/B tests, when videos are included on the landing pages, their conversion rates skyrocket by up to 86%.” Design Hill

Landing page video from DJI’s ecommerce website. It’s also worth noting that if you can manage to make your landing page visual content interactive in any way, your bounce rate, retention rate, and conversion rate stand to benefit.

02. Process Information Faster

Let’s lay down some stats so you can see for yourself just how much we process visual content. According to the Visual Teaching Alliance:

  • The brain can see images that last for just 13 milliseconds.
  • Our eyes can register 36,000 visual messages per hour.
  • 90% of information transmitted to the brain is visual.
  • Visuals are processed 60,000X faster in the brain than text.

Taking all of this into consideration, it’s easy to see just how effective visuals and graphics can be. Whether it be for ads, YouTube, Instagram, Twitter, or internal use, visual content can help your business tremendously with digital marketing Greenville.For example, just take a look at this brilliant animated video describing exactly what Figma is and how it works:

03. Memes To The Moon

For the older audience that might stumble upon the piece of literary detritus, I’m sorry, but I need to talk about memes. The word, ‘meme’ was first coined by Richard Dawkins in 1976. The word -- which is ascribed to an idea, behavior, or style that spreads from person to person within a culture -- and has since been hijacked by an internet composed of Millenials and Gen Z’s,  for a novel process of unadulterated imitation. Now, creating your very own meme is surprisingly easy. They’re a great way to evoke positive emotions and set yourself apart from competitors in your market. But first, you MUST determine if memes are a good idea for your niche and whether or not you stand to gain actual engagement with your audience. If your brand connects well with a really young demographic, then go for it!

Elon Musk tweets a meme of current state of Dogecoin in March 2021. If a Cryptocurrency called Dogecoin, which was made as a meme can garner over a billion dollars in investments... Imagine what memes could do for your business.

04. Blogs and Visuals: A Love Story

If you’re going to continue writing blogs, it’s good to know exactly what kind of visuals people want and whether they fit into your digital marketing Greenville strategy or not. Here’s my list of types of visual content you can include in your articles:

  • Screenshots
  • Graphs and charts
  • Photos
  • Product Images
  • Infographics
  • Videos

Now, as a digital marketing agency, we make these for clients on a weekly basis here at Red Shark Digital, digital marketing Greenville. If you will, this Social Size Guide blog does a good job of using visuals appropriately and it also has a size guide template that you can download for free!

For a more detailed breakdown on the why and how to utilize each type visual content, our digital marketing Greenville agency highly recommends checking out this Visual Content Strategy blog by Robert Katai.

05. Images Enhance Credibility

Another solid reason for incorporating visual content is that consumers, around 67% of them, are more likely to gauge the importance of a product by seeing its quality image rather than reading customer ratings or product information.For these reasons, it wouldn’t be difficult to understand why a fair share of marketers and businesses depend on visual content when it comes to driving traffic, generating leads, and boosting the bottom line of the business.

Faze Clan drops an exclusive Faze x Beats collab with fresh imagery.

Digital Marketing Greenville

So, if you haven’t still decided to explore the potential of visual content, think seriously about making a strategy around visuals to market your products or services. Do it before your competitor does and steals your clients and consumers. If you need assistance, contact Red Shark Digital, digital marketing Greenville.

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