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Webflow allows for more tools you need than other website builders to manage the portions of your website that contribute to your SEO performance. While other builders and platforms can be upgraded or offer plugins that make managing your site's SEO presence better, Webflow is the only one with this control baked into the default program.
If you are anything like us, your site is likely competing against thousands of other companies within your industry. There are over 100 digital agencies in North Carolina alone, and that's just our state. Red Shark Digital offers our Webflow and SEO services to the entire eastern seaboard.
The amount of competition is no reason to shy away from the fight. SEO in Webflow is the tool we use in pursuit of first-page rankings.
Some of the world's top engineers created the most popular search algorithms with the intent of satisfying a user's search with relevant, value-adding, helpful content. This is one of the main reasons shareability is valued so highly. If the content is shared to platforms outside its own domain, surely it was helpful to the person sharing.
The key to SEO you ask? Create great content.
Creating content that truly adds value to a user's experience is where your focus should be. Do not create content to satisfy an algorithm; algorithms consistently change. Creating for humans ensures that your content is relevant to its audience for months and years to come.
Allow me some grace as I contradict myself, okay?
While the algorithm should not depict our content or the quality of its subject matter, it would be reckless to create content without a basic understanding of the structures and technical requirements Google inherently classifies as valuable.
Think about these questions when evaluating your site's overall SEO friendliness.
We've got good news. So long as your site is built on Webflow or by a Webflow SEO agency, the answer will always be yes.
Responsive web design is the practice of adjusting your site's content and layout to the size of the screen/device it is accommodating.
Google has moved to a mobile-first index, meaning your site's performance on mobile is more detrimental to your SEO success than your conventional desktop performance.
SERP-in data is the best place to turn to validate your keyword research. Starting with SERP-in-related content is a surefire way to ensure the content you are creating, at the very least, is something users are actively searching for.
What is SERP-in data? The best way to explain SERP-in content is to go to Google and begin typing in a keyword. For example, take the keyword 'responsive website.' Do not submit the keyword, but notice the suggestions that appear in gray for the completion of the sentence.
My suggested results included 'responsive website examples,' 'responsive website tutorials,' and 'responsive website meaning.' These three SERP-in examples offer inspiration for three pieces of content while validating our keyword's relevance.
With our keywords validated and subject matter established, there are a few rules our Webflow SEO agency follows when structuring content. Every piece of content should have the following five items.
Studies show (What studies? No one knows.) that users often do not read online content entirely. Instead, they skim the content, looking for headings and sections that pertain specifically to the reason they clicked through to the page in the first place.
One way to test if the page content is properly optimized for the skim is, once completed, to perform a cmd/ctrl F and search the focus keyword of your content. After searching for the keyword, now search for the word 'It' and replace it with your keyword.
Short answer, no. As far as Google is concerned, subdomains are within a separate site category. Don't let this fact discourage you from using subdomains; however, it is imperative to understand that they must serve a specific purpose. Subdomains will not directly feed users into your primary site unless you have a robust internal linking system funneling traffic. One common mistake is when a company, whether for themselves or on behalf of a client, places its blog on a subdomain.
Oftentimes, when creating a new site or redesigning an existing site, content and pages become rearranged. That's okay. The web isn't a fixed entity, nor is it concrete - it is fluid and ever-growing.
A redirect is a forwarding address for a URL. Best practice states developers should install redirects upon the deletion of a page. A redirect allows its content to move to another URL. To preserve the integrity of a URL, we must direct its traffic to the new page where its content now exists. When content is removed from a page entirely, Webflow SEO agency developers set redirects to lead users to the most relevant page with content reflecting the now-removed content.
Not unlike responsive design, if you are using Webflow, you are already covered in the site map department. Webflow generates a sitemap automatically for each site created on its platform. A website's sitemap directs the spiders within popular search engines through the priority of your content as it crawls your site.
Remember that we established we are creating content for humans? Alt Text on images serves a single purpose; to describe the contents of the image to both the browser and its users. Alt Tags should be contextually relevant to your keyword and be as descriptive as possible without crossing the thin line of spam.
Using Google Analytics to monitor website traffic will not directly contribute to your site's overall SEO success. It will equip you with the insights needed to understand your audience, traffic sources, and top-viewed pages and interactions.
Answering the questions above will not guarantee successful results in the SERPs; however, it will get you headed in the right direction. The most important part of SEO, whether on Webflow or another platform, is to satisfy the user's curiosity. Create content that provides helpful and relevant content that equips the user with valuable knowledge.
These foundational takeaways, combined with the answers to the questions above, now that? That will deliver you organic rankings success. So, get after it. Better rankings are waiting!
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