What is the best thing about responsive web design? Everything. But since that's not very helpful, we'll be a bit more specific and share the four best things about it.

Design a single website

With responsive web design, businesses only have to design and manage one website. In the past, businesses used to have two separate websites - one for mobile and one for desktop.

The advantages of having just one website is that is saves businesses time and money. They use fewer resources and can concentrate their efforts into one central website. It's the simplified route that simply makes more sense in any marketing strategy.

Desktop optimization

With responsive design, a business' website is automatically optimized for laptops and desktops. You can get creative and add pictures, videos, and other types of media to complement the web page. In addition, the content is spaced out and easy to read for viewers on every type of device.

Mobile optimization

Responsive design also optimizes websites for mobile devices. This is especially important since many people access websites from smartphones and tablets rather than from laptops and desktops. With thousands of different devices your website will conform to every different kind of screen.

In all areas of digital marketing, mobile has been gaining more attention. People now browse social media on smartphones, mobile advertisements earn more revenue on average, and the number of smartphones and tablets increases every year. It's important that your business caters to the demand for mobile websites. Otherwise, your website viewers won't stay on your site for long.

Enhanced SEO

Although this is somewhat of an indirect benefit, responsive design is also good for SEO. What happens here is that Google keeps track of how long people stay on websites for when they select them from their search results page. The longer they stay on the site, the better. On the other hand, if they return to the search results page quickly, Google thinks that the website isn't helpful.

Since responsive design optimizes websites for both desktop and mobile devices, people are more likely to stay on the website longer. This in turn is good for SEO while Google has also stated they prefer a responsive website vs. a mobile website. Learn more about responsive design by clicking below.