Having a strong social media presence can be a gamechanger for your business and overall performance. Social media is a fast, free and effective marketing tool that can be used as a sales tool for brand awareness and connecting with customers. Today we are sharing our top social media tips to help you grow your accounts and learn how to grow your social media following.
Instagram, Facebook, Twitter, Youtube, Pinterest, Snapchat, and Twitter are some of the most active social media platforms that businesses have used to attract customers. However, that does not mean that you have to market on each network. It is important to understand each platform and decide which will truly help develop your social media market by connecting and engaging with your targeted audience.
Differentiating your content from your competition is crucial to ensure you stand out. What makes your business different from the rest? Always remember to share who you are as an authentic and engaging platform that customers can relate to. People want to know you are genuine, so by connecting with your followers through social media, you are able to share what makes your business special. Your values, company, product, and employees are all aspects of your business that make you unique, to ensure that the way you brand your business through social media reflects that.
Establishing a social media strategy that aligns with your goals is key. In order to know what exactly you are going after, you must set specific goals based on your specific objective. Determine what your ideal result of social media is: Are you looking to connect with customers? Spread brand awareness? Drive sales? Once concluded, create a plan, figure out which tools to use for marketing your brand, and see what social media strategies your competitors are using. Determine which type of posts will have the highest engagement levels and create a strategy that will make you stand out among other businesses. Many top-quality social media accounts also create a social media calendar consisting of a unique plan to help you create great content on a consistent basis.
The key to establishing a great social media presence is to create great social media content. This takes time, effort, and most importantly dedication. Being creative with your posts will do wonders - people want to see something visually appealing beyond just text. Always remember that quality outshines quantity. You may have a highly active social media presence, however, if your posts aren’t attracting and unique to your customers, you could potentially lose followers. With the social media competition stronger than ever, posting a low-quality picture or video will not do anything for your business. It is important to pick the right tools to implement your social media performance.
Engaging with customers and followers is one of the most important opportunities that social media provides. Engagement drives growth within your social media. Communicating with your followers will allow you to get insight into what is working for your business and what’s not. By listening to your followers, you will know what content is relevant and useful to keep them engaged with your accounts. A loyal following base can create many opportunities for your business, so make sure you are keeping them at the top of your priorities.
It may be slow at first, but most social media accounts don’t receive major following results until months into their campaign. The key is to remain strategic, committed and determined. Don’t get disheartened during the early stages - the most important thing to remember is to focus on staying consistent and following all the steps listed above. In taking advantage of all that social media has to offer, you can potentially create a great difference for your business.
Are you ready to grow your social media? Let the pros at Red Shark Digital help you build a social media plan that can take your business to the next level! Contact us today!