Why Should You Link Your Client’s Google Ads Account to Search Console?

Ever wondered why should you link your client’s Google Ads account to Search Console? At Red Shark Digital, premier digital advertising agency Greenville NC, we recommend utilizing Google’s tools and resources to their utmost capability - including Google Search Console, Google Ads, Google Business Profile, Google Analytics, and the list goes on. When optimizing digital campaigns rooted in Google products it is crucial to ensure that these platforms are connected and working cohesively to achieve success for your clients’ digital campaigns. For search advertising and Google Ads Greenville NC, linking your client’s Google Ads account to Search Console is the first step in correlating your paid advertising and search engine optimization efforts and achieving top visibility for your clients.

What is Google Ads Greenville NC?

Google Ads Greenville NC is an online search advertising solution that businesses use to promote their products and services. According to SEMRush, Google is the top search engine in the world with over 71% US market share of search queries. With that traffic, it is a no-brainer for agencies to utilize these services for clients. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. For clients who are looking to get their business to the top of the search rankings, and quickly, Google Ads Greenville NC is the perfect solution. As you continue to drive traffic back to your client’s site through search advertising Greenville NC, it’s important to analyze the traffic vs. your organic search results and the performance of your site compared to the competition. That is where Google Search Console comes in.

What is Google Search Console?

Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize the visibility of their websites. This tool is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence. Typically Google Search Console is a tool utilized by SEO experts, but very few Google Ads Greenville NC campaigns are actually integrated with the platform. When digital marketers utilize both to their advantage, performance accelerates for both paid and organic campaigns.

Why You Should Link Your Client’s Google Ads Account to Search Console

Linking Google Ads to Google Search Console allows digital marketers a look into how their ads and organic search listings perform, both alone and together. By linking Google Ads to Search Console, you can see how often a page is showing organically or which search terms trigger both paid and organic listings. With the paid and organic report, you can see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online.The prominent benefit of linking these two platforms together is a better and more extensive data set to work with. However, that’s not the only perk of having your Google Ads Greenville NC account linked to Search Console. When you’re running a campaign, it’s essential to understand what keeps you on top of the game or what you can improve to rise up. Where Google Ads can fail to deliver precise data, Search Console has your back with an immense data set on your overall site performance.

Link Search Console and Google Ads

Looking to link your client’s Google Ads to Search Console? Here are some requirements before you link your Search Console and Google Ads accounts, straight from the source.

  • You must have administrative access to the Google Ads account that you want to be linked to the Search Console account.
  • You’ll need a Search Console account. If you don’t have one, you can set one up at any time on the Search Console site.
  • Your account must be listed as an owner of the website associated with the Search Console account, as well as an owner of the website associated with the Search Console account. If you’re not listed as an owner of the Search Console account, a request for access to the website will be sent to the current owner when you try to link your Google Ads Greenville NC account to the website.

Red Shark Digital Advertising Agency | Search Console & Google Ads Greenville NC

At Red Shark Digital advertising agency we take pride in our search engine marketing team and their ability to achieve success with a full-funnel campaign approach. Utilizing Google’s various platforms and integrating them across the board will elevate your campaign and coordinate efforts across the various tools. If your agency is wondering why you should link your client’s Google Ads account to Search Console, take the leap now and start improving traffic results for your clients!