How to generate leads for your local business

Lead generation is the process of turning potential customers into active ones and furthering their interest in your organization through a trail of strategically placed breadcrumbs. In fact, this blog post serves as a lead generator. Your interest in this blog’s content gets you halfway to becoming a lead yourself. With that in mind, if you’re looking for digital marketing Greenville NC, or how to generate leads for your local business, stick around and see where the breadcrumbs take you.

Turning visitors into leads

Obtaining leads is the ultimate goal here. To do so, we have to get visitors to your landing page and in front of a form. Let’s talk about how to do that below.

  • Visitors should find your business through one of your marketing channels like your website, social media accounts, or blogs.
  • From there, visitors must have easy access to your call-to-action (CTA). Your CTA appears as an image, pop-up, or banner that should encourage website visitors to take action and move forward with your business.
  • Here are some examples of effective CTAs:
  • “7-day free product trial!”
  • “Join today for 10% off your next purchase!”
  • Here is a classic example of a CTA that might scare visitors away:
  • “Sign up here!”
  • Your CTA should direct visitors to your landing page where lead information is exchanged for an offer of some kind. Offers vary from business to business but are essentially anything that visitors might deem valuable such as an ebook, course, discount, or just something free because everybody likes free.
  • It’s important to remember that your landing page should be designed for the sole purpose of capturing lead information. Additionally, visitors need incentives to feel like their information is worth sharing.

Strategies for generating more leads

Now that we’ve discussed how to generate a lead, let’s talk about some strategies that can help you effectively apply this information and make the most of your opportunities with digital marketing Greenville NC.

  • Create multiple CTAs and incentives for visitors. Don’t stop at just one and don’t be afraid to offer some variety. You want these visitors to spend their money on your products and services, and that can be hard to get them to do when they aren’t familiar with the product. You wouldn’t buy a house without a tour so don’t expect potential customers to buy before they try.
  • Make your landing page clear, concise, and easy to digest. Too much information can be intimidating, especially when it’s a visitor’s first time on your site. The experts at your local digital marketing near me recommends analyzing your competitors and familiarizing yourself with the verbiage that they utilize to compete. Our digital marketing team can utilize this information from the analysis to produce a campaign that exceeds those of your industry competitors.

To review, visitors will find your business through one of your channels. CTAs incentivize visitors to travel to your business’s landing page. Don’t be afraid to think big with CTAs and incentives. Your landing page captures lead information in exchange for whatever you choose to offer and now you have a lead all thanks to digital marketing Greenville NC. Too much information on your landing page could keep visitors from converting to leads. Additionally, if you decide this is something you’d like to leave to someone else, free marketing and lead generation software is available.

Red Shark Digital | Transform Your Business Lead Generation

As the leader in digital marketing near me, Red Shark Digital has the tools to take your business to success. With a team of experienced marketers, strategists, developers, and designers, we work tirelessly to create successful campaigns across social media, website design, graphic design, advertisement, and SEO. When it comes to lead conversion, trust the experts to turn your business into the leading competitor within your industry. For more information regarding our campaign services, give us a call today or visit our website to view our success stories.