What’s the Difference: Wix vs. Custom Developed Site

In this day and age, we all know that having a website is essential for your business and there are a lot of hosting and design options to choose from. Wix, Squarespace, and other website builders may be the cheapest option but there are a lot of downfalls to choosing a template based design. Today we’re going to compare the two services and help you decide which would be better for your business!

Wix & Website Builders

Advantages:

  • Simple to Use: A website builder is a tool that provides pre-made template designs to create your custom website with. You don’t have to understand CSS, HTML, or any sort of code. You can easily choose different template parts and create your website within a few hours.
  • Readily Available: The biggest advantage to using Wix is that it is immediately available. All template parts are readily available in Wix, so the whole process may take at most a day to complete. For bloggers and hobbyists, a website builder is normally the way to go. These types of users are not in need of a complex website, a simple template can allow you to focus on your content while only spending a small portion to deliver it.

Disadvantages:

  • Poor SEO: One of the main reasons for creating a new website is to attract new users and be seen by customers on the web. A key factor that contributes to organic search is SEO, this means optimizing your pages so that they rank higher on Google search results. Most template builders have terrible SEO and do not come readily available for optimization techniques. With a website designer or agency, your site will normally come ready for SEO and can offer the best advice for keyword targeting and how to improve your strategy.
  • Lack of Customization: The biggest downfall for a website builder is that it takes your valuable time to build it. If you’re looking for an exact look and feel, it can take a while to find the perfect template that portrays your needs. It can also be difficult to change these templates to your exact vision. Website builders are limited to the template provided so integrating complex parts and systems will be extremely difficult.

Custom Developed Site

Advantages:

  • Original Design: Unlike template designs, a custom developed website is designed with your business in mind. The design team will analyze your website goals and create an original design that is both simple, yet innovative. A custom design allows your business to stand out from basic templates that have been overused.
  • Increased Conversions: The problem with most templates is that they are designed for every type of user. What’s wrong with that you ask? When you’re creating a website for your business you want to have clear defined user flows that are optimized for conversions. More than likely you have a clearly defined target audience, having a website that is optimized for their needs could help you secure that sale and increase leads.
  • Ongoing Support: A major benefit to hiring a web design agency is that you receive a personal approach to your development process. If a problem arises, you’ll easily be able to speak with someone in real time to answer your questions and fix any issues. No long wait times until you reach the right representative to answer your questions.

Disadvantages:

  • Longer Launch Time: The main disadvantage to a custom site is that it will take longer to launch than a website builder, but why would we want to rush the process? When you hire a design agency, you want to ensure that you get the most bang for your buck. If we rushed through the process we wouldn’t be able to create beautiful and custom designs that cater exactly to your needs. At Red Shark, we want to take the time to design an innovative site that you not only love but lasts for years to come.
  • Price Ranges: Designing a custom website that fits your exact needs is obviously going to cost more than a template builder that is mass produced. Just like a fine wine, you’re going to pay more for higher quality. However, at Red Shark we understand that businesses can not always afford, nor do they need an extremely complex website. We will design a creative and simplistic website that works within your budget and effectively delivers results.

While there are advantages to both, a custom developed site will offer you more in the long run. If you’re looking for a basic, run of the mill site, then a website builder is the way to go. However, if you’re looking for an innovative design that will knock the socks off your customers and your customers, then a custom site is for your you. Don’t waste your money on a site that isn’t going to deliver, contact Red Shark to start building your website today!