We've all seen them, and we've all used them - but what's with hashtags, and why are they so important? How did hashtags come about, and how did they become such a staple in everyday social media? Hashtags are catchy and unique and ultimately can help you get your content out on the web without having to hope and pray someone sees it. It's the little boost you didn't know your content needed. At Red Shark Digital, we are a full service digital agency that uses hashtags in our digital marketing efforts to help our clients stand out.
The very first hashtag was used in 2007 on Twitter to help separate tweets related to the California wildfires that were taking place at the time. Its purpose was to help organize the tweets so that anyone searching for updates could filter posts related to the event and access them easily. Once hashtags were established to help filter out all of the extra noise, it allowed them to evolve and catch on like wildfire - no pun intended.
Let's face it; it's a lot easier to narrow down what you're searching for if something is organized. Hashtags serve a unique purpose on social media platforms, and they're a great way to find the content you're looking for. Anyone can get lost in the land of hashtags, but knowing why they are important is key. Every business has a target audience, and at Red Shark Digital, full service digital agency, we use hashtags to help get your content in front of potential customers. You can create or use hashtags for any reason, but their primary purpose is to tag content so others can find it easily.
Less is more when it comes to hashtags - you don't want to bombard your posts with them. You want to make sure that whatever hashtags you're using are relevant to capture your audience's attention. Monitoring your hashtag usage through analytics or engagement can help you understand which hashtags work best for your content. Our digital marketing Greenville NC team bases hashtags on our client's industry to help build their customer base and create brand awareness. Using hashtags has become a necessity to help reach our customers' target audience.
Hashtags have made a lot of headway in social media and have evolved into a cultural phenomenon. They are no longer twitter-based, but every social media platform uses hashtags. We also use them in our everyday conversations; whether we type them or speak them out loud, hashtags are #winning and #heretostay. At Red Shark Digital, we are a full service digital agency that uses the latest marketing trends to help your business grow. Our team is knowledgeable and passionate about digital marketing and continuously learns and updates their skillsets to remain up-to-date on marketing trends. Visit our website for more information about our agency and our services.