While there are multiple benefits to implementing a local search strategy into your marketing plan, not correctly optimizing your website for local marketing tactics could potentially hurt your progress. You want to ensure that your website is fully optimized for targeting local customers while driving them to your website and business.

Optimize Your Homepage

Your website is often the hub of information about your business, it provides users with information such as your company hours, your products, and your mission. You want to ensure that customers can easily access this content and that is maintained and updated thoroughly if anything changes. Utilizing headings, title tags, and keywords can help establish content hierarchy as well as improve your SEO rankings.

Become Mobile Friendly

When on the go, a mobile search is the number one way customers search for businesses, products, or services in their area. Having a website that is responsive for mobile screens can improve your user experience while increasing the average time they spend on the site. A positive user experience means that the site was fairly simple for customers to use if you don’t optimize your strategy users may become frustrated with your site and choose to look for similar products elsewhere. Google often recommends that your site be responsive for mobile users or have a separate HTML website that is, optimizing for mobile could increase the likelihood of your rankings increasing as well.

Create Search Worthy Content

Having strong keyword focused content that is relevant to the user is key to improving your ranking on search engines. While blogs are a popular way to drive awareness of your products and company, there are many other types of content you can choose to optimize. Websites that utilize images and other appealing visuals are more likely to grab users attention. Taking it one step further and implementing high-quality videos on your site can provide you with diverse content that can be implemented in multiple different ways. Posting your videos to popular networks such as YouTube can help improve your external linking structure due to the networks high domain authority. You can also choose to embed them on your website or share them in your email campaigns.

Implement Social Media

As we mentioned earlier, having a website that is optimized for mobile users is key to targeting real-time customers. A great way to build your brand is through the use of social media. Linking your social media accounts such as Facebook, Twitter, and Instagram provide an alternative voice for your company. You can keep customers up to date on upcoming products or specials, as well as communicate with them on a more personal level. Social media can also grow your target audience and reach customers that normally wouldn’t be searching for your website. Linking your website to these platforms allows users to seamlessly find your website without searching through google this can increase traffic to your website, as well as drive conversions. Optimizing your website for local marketing will not only help drive your SEO rankings but also increase conversions. Reaching your target market has never been more competitive, implementing the right strategies will put you ahead of the competition and catapult you to success. At Red Shark Digital, our highly qualified experts in digital marketing know how to implement the best strategies for your small business. Contact us today to see how we can help your small business!