You may have noticed that your healthcare practice website is not getting as much traffic as you want. After the inevitable deep-dive on Google, you discover that a big piece of your website is missing - Search Engine Optimization. You decide that a healthcare SEO consultant can help with optimization but have no clue where to start. Here are eight tips to help you find the best healthcare SEO consultant to maximize healthcare marketing and SEO efforts.

Healthcare SEO Consultant Scouting Tips for Research

1. Define SEO for Healthcare Goals

Before searching for a healthcare SEO consultant, define all goals. What do you hope to accomplish while working with a healthcare marketing and SEO expert? Do you want to improve your website's ranking in search engines? Drive more traffic to your website? Increase patient acquisition? Once you know what your goals are, you'll be able to narrow down your search and find a consultant who specializes in achieving those specific goals.

2. Research Healthcare SEO Consultant Agencies

Once you develop firm goals for efforts towards SEO for healthcare, it's time to start your research. Asking for recommendations from other healthcare professionals or businesses in your network is a great place to start! An even faster way to find a consultant is by typing SEO for healthcare in your Google search bar. Once you have a few consultants in mind, take some time to read their website and blog content, and check out their social media profiles. This search may give you a good idea of their expertise and if they are a snug fit for your needs.

3. Schedule a Consultation Call

So you found a few consultants that seem like a good fit - now what? Time to schedule a consultation. Now is the opportunity for you to get to know the consultant and ask any questions you may have about their healthcare marketing and SEO services. In addition, a call gives the healthcare SEO consultant a chance to get to know your business and determine whether they're a good fit for your needs.

Healthcare SEO Consultant Scouting Tips for Kickoff

4. Ask About their Healthcare Marketing and SEO Services

Know whether the healthcare SEO consultant uses a one-size-fits-all approach. Red Shark Digital generally doesn't recommend an all-in-one package. We think that every client is different and may be able to benefit from different strategies. Healthcare marketing and SEO services frequently include on-page SEO, local SEO, technical optimization, content creation, or link building.

5. Request Case Studies and References

Be sure to ask for case studies or references from past clients. A reputable healthcare SEO consultant should provide examples of their work and evidence of their results. You deserve the peace of mind of knowing you're working with someone possessing a successful track record.

6. Consider SEO for Healthcare Expertise Levels

SEO for healthcare is a unique industry with specific terms that need to be informative and accurate for the patients. You want to be sure that the consultant you choose can perform extensive research, thoroughly understands the industry, and tailors their services accordingly.

7. Communicate your SEO Healthcare Goals

Clearly communicating your goals can transform how your healthcare SEO consultant develops a strategy for your organization. The more you tell them about your objectives, the better results you can expect. Red Shark Digital also suggests asking all of your questions and concerns in your first call. Asking questions ensures that our healthcare marketing and SEO strategy is customized to meet your expectations.

8. Ask how They Measure their Results

Lastly, be sure to ask about their standard measurement method. Knowing the monthly results will allow your healthcare SEO consultant to determine whether strategies need adjusting. In addition, this ensures that the objectives meet your expectations and bring success to your healthcare organization.

Trust the Leading Healthcare SEO Consultant Team

While there are many healthcare marketing and SEO agencies, knowing how to recognize which firm best suits your needs is essential. At Red Shark Digital, we commit ourselves to your business, providing the necessary resources so your healthcare organization can rank at the top of the list! Visit our website for more information about specialized SEO for healthcare services.