Understanding the Value of SEO from an Account Manager

September 29, 2023
Updated:
September 30, 2023

Understanding the Value of SEO from an Account Manager

Matt Mitchell

Seizing the significance of SEO (Search Engine Optimization) is paramount for businesses aiming to thrive online. As an Account Manager interacting with diverse clients, I frequently encounter elements that can significantly impact your business.

Benefits Of SEO for Businesses: Online Presence

In a post-COVID-19 world, businesses remain vigilant in a fierce battle for online traffic. Your direct competitors are pursuing the same target audience as you, so how do you set your business apart? Organic SEO services are a crucial part of establishing an online presence. It's the initial impression your brand makes on customers, and it's not a cryptic formula hidden equation. SEO is the strategic method for optimizing digital assets tailored for search engines like Google.

The Value Of SEO Marketing

Effective SEO implementation increases your website's online ranking for user-relevant search results. The value of SEO lies in connecting your business with leads actively seeking the services or products your company provides.

How to Boost Website Rankings

Our SEO experts specialize in the following tactics I consistently recommend to clients looking to boost their online rankings:

Keyword Research and Optimization

Strategic keyword research with a balanced search volume and keyword difficulty increases your website’s chances of ranking for a wide range of keywords without directly competing against large corporations. On-page optimization provides context for search engine crawlers when placing your site on a searcher’s results page. If you don't optimize, you won't show up.

High-Quality Content Creation

Craft engaging, informative content to build topical authority for your business within your industry. Providing value to readers through resources like guides, tutorials, and downloads resources is essential.

Technical SEO for Users and Search Engines

Handle the behind-the-scenes aspects that impact user experience and search engine discoverability. Factors like website speed, mobile responsiveness, and SEO-friendly site structures with appropriate tags, metadata, and SERP-enhancing structured data are crucial for search engines to provide helpful search results for user queries.

SEO Performance Improvements Drive Campaign Success

Search engine algorithms are dynamic and constantly evolving. Avoid the "set it and forget it" approach with accurate SEO reporting tools to analyze progress and make necessary strategy adjustments.

Should I invest in SEO?

Whether your storefront is e-commerce or utilize your website for scheduling appointments and meetings, SEO is indispensable for establishing your online presence and connecting with potential customers. SEO amplifies marketing efforts, boosts customer acquisition, and positions you as an industry leader through education, content, and value delivery.

Clients Of Red Shark Digital Show Up Where Users Search

As we continue our strive to become a national search agency, Red Shark Digital refines and grows our specialties in diverse SEO tactics and considers it a foundational marketing pillar for any business. Contact a dedicated account manager to discover how Red Shark Digital can elevate your business's online presence.

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