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What Does It Mean to Optimize Your Website?

November 12, 2021
May 1, 2023

What Does It Mean to Optimize Your Website?

Red Shark Digital

There are a lot of strategies for digital marketing in Raleigh, such as social media marketing, paid advertising, and pay-per-click advertising. All of these options are powerful tools, but most people trying to organically increase traffic to their site might not be able to do this on their own. Chances are, you might look to hire a digital marketing agency like Redshark Digital to manage all the planning and implementation of said strategies. This is a great option, but what about ways you can successfully accomplish these goals yourself? SEO, search engine optimization, is a great strategy for digital marketing in Raleigh. By using this method, you can easily make changes to your website that will have definite success.

Search Engine Optimization

You may have heard about search engine optimization, and may have even looked into what this means, but like everything on the internet, there are a billion ways to do this. We know that search engines filter through websites and rank them, and everyone’s goal is to show up in that prime piece of property: the top of the list. Well, what if you’re not on the top of the search page, but you’re not even on the first page at all? Or what if you are satisfied with your ranking; how do you effectively maintain that ranking? Easy! Find ways to optimize your website.


If you choose to use this digital marketing strategy but find yourself stressing out and can’t seem to find where to start, don’t overthink it! Do an “audit” of your website. Start on the home page and start scrolling through your site like any user might do. Make a list of things that don’t make sense, might be outdated, or take too long loading. This is your starting place. If you have images or add ons that take a long time loading, make the files smaller to enhance loading time. Also, look at sites that are ranking high and compare them to your website. How are they different? There might be ways the information can be better laid out as far as flow as well as content. This brings me to the other way to easily optimize your website.

Content Matters

The content on your website matters. Everything online communicates and it is important to have relevant and applicable information on your site. If you feel like the content on your site is pretty good, make sure it has a good amount of keywords. These would be words that you would use to search for your website. You want to include a variety of them throughout your site. Edit titles and meta descriptions of posts and images to include them, but don’t overdo it. Too much of something can be overbearing for anyone, and the overuse of keywords can have an opposite effect in terms of ranking. Another misconception is that the more content, the better. Let me clarify. Yes, you want content and you want it throughout your site, but the way it's being displayed matters. Try to avoid long paragraphs and walls of text. We are a culture of getting what we want fast, and the same applies to information. Let a user get it fast.

Digital Marketing Raleigh, NC

With all the strategies available for digital marketing in Raleigh, hopefully this will be a tactic that will work for your business. Always find ways to change things up and keep your site interesting. And if you ever want to take it a step further and try out some of those other digital marketing strategies, give us a call. We’d love to help.

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