Search Engine Optimization, or SEO, is the process of refining your online presence both on-site and off-site to maximize your website’s performance. With refining, your online presence comes higher Google rankings and increased visits to your website.
SEO is especially important to small, locally operated businesses. According to Google, 50% of consumers who performed a local search on a mobile device visited a store on the same day. In this day and age a large majority of consumers research products online before going to a store. Research shows that 81% of shoppers research and compare products online before making a local purchase. SEO can make it possible for your business to be featured on the first page during a Google Search making it super simple for consumers to find your business and your products.
Here at Red Shark Digital one of our pillars of SEO is keyword search. We use services to see what keywords people search to find your business online both nationally and locally. From there we are sure to incorporate those words into your website to optimize your rankings. That is so important because as the graph below represents the first 5 results in a search engine search account for 67% of all clicks and the results from 6 to 10 account for only 3%. Keeping your business at the top of those search engine rankings makes all the difference for getting your website seen!
While social media and email marketing are very effective ways to generate leads for your website, they both require continuous effort on your end or from the help of a digital marketing agency like us. According to a 2015 study 66% of marketers who are using SEO and SEM as part of their marketing strategy find it “very effective or effective.” By letting us handle your SEO campaign you free yourself for so many other things your business needs while also building your business with dedicating personal time.
We make every client of ours a priority. There is no simple SEO solution that is going to work for every business. We take pride in getting to know you and your customer base to develop customized buyer personas. It is our goal to help you leverage your assets to get the most out of what you put into your digital marketing strategy. For more information on our SEO process feel free to visit our website or contact us!