Social media has slowly taken over our world and how companies are driving their marketing strategies. If your brand is new to social media, or if you are looking to grow your customer base and sales, it can be done easier than you think. You just have to know where to start.
When it comes to social media and your goals, they need to be realistic. You need to know accomplishing a goal will not happen overnight. For example, gaining a million followers in a month is not an attainable goal. Choosing goals that are specific can give your brand the best result.
Take a look at your competitor's social media pages. Is there something positive they are doing that you aren’t? If you are having trouble generating engagement, you may be targeting the wrong audience. With the growth of social media platforms today, there are plenty of resources to research your audience. Easily find social media demographics of each year just by looking through your search engine. For 2018, it has been found that Facebook and Youtube are the best platforms for advertisements since their users are higher-earning. Whereas a majority of Instagram users are under 30, so eye-catching posts with personality will have a better success rate. Besides the social media channels, you should be researching your customer demographics. Using a social media dashboard, you are able to see who is following you and how they are interacting on your page. This can give you insight on how to target your audience better.
When it comes to platforms like Instagram and Facebook, likes, comments and shares are great, but they will not always lead to an engaged following. Your social media strategy needs to be data-driven. You want a long lasting relationship with your followers, and you can get there if you watch out for the right metrics.
Social media marketing is the perfect blend of data-driven strategy and creativity. You want to post content that stands out and is different than your competitors. With the right strategy, you can achieve your brand’s goals, and get a great ROI. For all of your social media needs look to Red Shark Digital.