Nowadays, social media management is a must for businesses big and small. It is a direct link to potential clients, the public, and it gives people the opportunity to immediately connect with your business. This is important because this is something that could not be done before and it has become a big game changer in the marketing industry. Because it is an entirely new realm of marketing, using different social media platforms like Snapchat, Instagram, Twitter, etc., could get confusing and could possibly even hurt your business if not managed properly. So, how do you know when it’s time to finally look for a social media management package for your business? These are the top 3 signs.
It is very easy to pitch to your followers, anyone can do that and it is almost like an instinct. You want to make those sales and finalize those contracts, but you are not noticing that the interactions you are making with your followers are not coming from a genuine place. This could mean trouble because people can see right through that, and that is not a good look for a business. If engaging with your followers in a genuine manner has been difficult, it may be time to look into a social media package that can keep tabs on your social media. Someone that is ready to address immediate questions, keep tabs on possible PR crises, or to simply come up with a funny joke. Your social media will eventually be one of the things that define your brand.
Keeping up with trends is important because it is what people are talking about now. Knowing what will soon become trendy will help you and your business switch up your tools and business services and make it about what is happening today rather than something that happened in 2008. For example, we recently talked about IGTV, it is a new long-form media platform, some companies are taking advantage of that and using it to reach a larger public. How are you utilizing that platform? Are you even utilizing it? Something that is very real in social media is the saying,” out of sight, out of mind,” you don’t want to be either of those!
Campaigns are an integral part of any business, so it is important to be able to quantify and see those efforts come to fruition. Since social media is such an interactive platform, businesses can actually see the “live” results from their campaigns. So understanding where each engagement and interaction came from is imperative to comprehending how you can better future campaigns.
If at any point you saw this list, and thought, “I can relate,” it might be time to consider getting a social media management package to really up your social media game. Food for thought: having no social media presence is better than having a bad social media presence, where do you stand?