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Benefits of Pay Per Click & Search Advertising

November 12, 2021
May 1, 2023

Benefits of Pay Per Click & Search Advertising

Alaina Corsini

As the search for local business continues to increase, the opportunities available with pay per click (PPC) advertising are limitless. PPC, which stands for pay per click is a digital marketing tool that businesses use to drive traffic and conversions from search engines. Whether you are looking for web traffic, building online sales or growing your brand’s online presence, there are major advantages to utilizing PPC in your paid advertising strategy. While local search expands in the upcoming months, businesses must capitalize on PPC advertising and create an effective strategy for search advertising Greenville NC.

What is PPC advertising?

PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. When running almost any search on Google or Bing, you will see ads displayed at the top of the results page. The goal is to lead the person viewing the ad to click through to the business website or app, where that visitor will complete an action deemed valuable to the business. PPC can have a major positive  impact on most businesses and brands. If you aren’t utilizing any PPC marketing, you’re likely losing out on valuable traffic and revenue.

What are the advantages?

The most influential reason to use PPC advertising and search advertising Greenville NC, is the ability to achieve a vast number of business and marketing goals. From lead submissions to high level brand awareness, PPC ads aid in an organization's overall digital marketing strategy. At Red Shark Digital, top digital marketing agency Greenville NC, we utilize PPC advertising in a large majority of all campaigns. With the ability to track conversion goals, PPC is a powerful tool for aligning website traffic to the client’s end goals.  

  • Results are easy to measurable - PPC ran through Google Ads are easy to measure and track. Utilizing Google Ads in combination with Google Analytics allows you to see high-level performance details including impressions, clicks and conversions.
  • Quick Entry & In Control - Getting started with search advertising Greenville NC is quick and easy, especially with the help of top digital marketing agency, Red Shark Digital. This is a big contrast to SEO efforts, which can take a lot longer to get the same sort of positional that Google Ads or Microsoft Ads offers.
  • Targeting Options - Multi layered targeting approaches are available in Google Ads to ensure full coverage across the intended audience. This ranges from keywords, to retargeting, as well as targeting specific demographics within the network.
  • Works Well With Other Marketing Channels - PPC advertising works well with other platforms, increasing brand awareness and exposure. With the addition of display advertising or even traditional TV brand advertising, performance for search advertising can increase as more users continue to search for your brand.
  • Data analysis - While there’s a lot of data and performance information directly available in search advertising, the value of information gained goes beyond just PPC performance. Data for each keyword and audience analysis can be used to advise SEO strategy and other content marketing efforts.

Search Advertising Greenville NC

PPC advertising has proven to be a reliable and profitable channel for tons of businesses, non-profits, and other international companies seeking quick, quality traffic and conversions. Considering all the advantages search advertising Greenville NC offers, there’s little risk in testing it out to see how it can increase leads, maximize ROI and build profit for your business. The opportunities available in PPC advertising can help you gain a wealth of valuable data you can use to inform your other digital marketing and optimization efforts. For more information on search advertising and digital marketing Greenville NC, contact Red Shark Digital, Eastern NC’s top digital marketing agency.

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