Did you know that visual data is processed by the brain up to 60,000 times faster than text? Whether you are a business, personal brand, or organization, there are many different ways to approach the image-focused social platform known as Instagram. Here are a few experiments to consider to help boost your Instagram performance:
User-generated content is a great way to connect with your audience on a deeper level. UGC-based ads actually see up to four times higher click-through rates. They tend to make audiences feel more represented, creating a greater sense of involvement. It integrates the audience as a part of the brand! Some businesses may reach out to customers and repost their content, requesting their permission first, of course.
The tactics our parents once used are either long gone, or they are fading by the day. When is the last time you called a friend on your landline? Exactly. Business cards, on the other hand, have been around for a while and have begun to evolve into the digital world. Instagram has given business cards a new meaning with the Instagram Nametag, which allows you to scan in another user’s code via the Instagram camera, bringing up a preview of their profile and a quick follow link. This can be super beneficial if you meet the majority of your client base at business/networking events.
Fun fact: about 85% of people who watch videos on social media watch them without sound. Stop-motion videos have become a key tool in getting messages across effectively. Adding simple movement to graphics and images can really help you stand out on your followers’ feeds. These videos typically don’t require sound, but capture interest by capturing one frame at a time, moving physical objects between frames and creating an illusion of movement.
There are hundreds of thousands of podcasts available today, so how do you set yours apart from the others? Consider this: create a visual podcast. IGTV on Instagram provides users with vertical videos to promote their content, so you can give your followers a snippet of your podcast or do it live on IGTV! Adding this medium to the mix will give your audience a fun new way to consume your content.
Technology continues to expand and new options for how to promote content become available just about every time you turn your head. Utilize these tactics to advance your brand to another level and stay on top of the trend!