If your business has not yet taken the leap to join Instagram, now is the time. Over 200 million people visit business profiles on Instagram each day, so if that isn’t impressive enough to convince you, I’m not sure what will. Here’s why you should add Instagram marketing to your plan for social media marketing in Raleigh, or anywhere else!
Tons of businesses use Instagram as their only e-commerce source. However, many brick-and-mortar stores use the platform to sell their products as well. Some even use it as their primary source. Even if you are not trying to drive direct sales, Instagram helps you increase customer engagement and maintain relevance. If you keep up your efforts, you may even begin to funnel new sales and increase revenue.
Instagram helps you get a sense of what your customers like and what your competitors are doing. It is important to keep up with the changing expectations among customers and to keep your knowledge up to speed on what your competitors are doing as well as how successful they are in doing it.
Building a strong business means having customers that come back. In order to keep customers coming back, you must interact with them and show them that your brand cares for them and their needs. Instagram allows you to post original content, interact with followers, and even listen to criticism when it comes your way. When a customer is a big fan of your product or service, they may even tag you in stories or posts when your product is being used.
Instagram does not require that you spend a pretty penny to create unique content, unlike YouTube and even Facebook. Instagram’s cost per click falls between $0.20 and $2, or about $6.70 per 1000 impressions. Instagram has a 1.6% average engagement rate, with Facebook at 0.09%.
Instagram is quickly becoming a leader in social media marketing in Raleigh, Greenville, and many other places. If you have not yet joined the platform, now would be a great time to do so.