Instagram has been around for over 10 years now, and so much has changed since it was just a little film camera on our home screens. In 2020, Instagram released 14 major updates, including more opportunities for businesses, the Guides feature, shopping, reels, and more accessibility options. The ability to do social media advertising Raleigh NC has also grown exponentially over the years. For businesses who are just now hopping on the Instagram train or who don't know about their new features, it can get a little confusing. Red Shark Digital wants to make it easier for you. Here are a few things you can do to increase your following and engagement on social media.
If you want people to engage with you, you have to engage with them. If accounts keep seeing your username pop up in their notifications, the more likely they will want to check out your account. Like, comment, share, and save posts that you like or that relate to your business. These let Instagram know that you're an active account, putting you on more For You pages.
Sharing others' content will make them want to share yours. It can help your following grow by showing Instagram users that you aren't just there to share your thoughts, products, and ideas. It also invites the account that owns the content you share to want to follow you.
Hashtags are a great way to get people to look and interact with your content. It's a great way to share your content with the world, build a community, and find user-generated content. The more you use hashtags, the more often people will be brought to your page. Make sure that the hashtags you're using are ones that others use. If you search up a hashtag and the latest post wasn't until a few hours ago, it's best if you use a different one.
If you have a business that makes clothes for women, for example, make your content appeal to them! Use colors and styles that are trending in the location and age group that you want to get into your store or on your website. Also, use social media advertising Raleigh NC to find potential customers and interact with them! If you find people that you think would like your clothes, like and comment on a few of their posts. You can also offer them discounts or tell them your sales!
Instagram has a feature called highlights, in which you can save your stories for others to view. You can make them your own by changing the name, photo, and the stories that go into the highlights. You can also create filters that others can use for stories. Highlights will allow people to see more of your content, as they aren't as "formal" as something on your Instagram feed.
However, it's important that you use highlights correctly. Posting stories that are engaging to your audience will get more users on your page. Use the questions, polls, and quizzes to get people to interact with your content.
Instagram Insights is a feature that every business account should use. Insights Overview is a way to see how many accounts your content is reaching, interactions your content is getting, total followers, and content that you post. Checking your insights information daily can let you know what's working and what you should do differently on your account.
Something that can also help your Instagram growth is social media advertising Raleigh NC, and Red Shark Digital is a great place to start. If you're just too busy to keep up with your social media, we can help! We offer services such as content creation, community management, strategy development, and more! Call or email us today to learn more about how we can help you grow your business.