Branding is an exciting though elusive element of marketing your product. It can be difficult to understand what exactly branding means and how you can use it to your benefit. The advantages of marketing and advertising are clear to most people. The idea is to promote your product or service by bringing it to people’s attention. However, branding goes deeper than just promotion. It’s about taking an idea and converting it into reality. If you already have a product, then you’ve done most of the branding work without actually knowing it. Here are some questions you can ask yourself which will help you clarify what your brand is all about:
Let’s say you produce something practical like pots and pans to use in the kitchen. So your product is used for cooking. It’s probably also non-stick and comes in different shapes and sizes, from small saucepans used for boiling water to large ones for soups and stews. Plus, it might be reasonably priced or high-end, depending on what clientele you’re trying to appeal to. Once you come up with the main qualities of your product, you’ll begin to see which ones are most important and can be used for branding.
Do you think that the best thing about your product is its versatility, that it can be used to cook a number of things. Or do you think the best trait is its reasonable price, which makes it accessible to everyone. Do you feel like you provide the best non-stick coating, which makes cooking and cleaning easier. Not only do you need to ask yourself these questions, you should also ask some of your best customers and your employees. You may think that certain qualities are most important but others might find that other qualities are most important. So figure out what should be emphasized for branding purposes.
Once you’ve figured out what makes your product unique, you need to let people know. This is one of the main elements of branding—creating an idea in the minds of your customers. When your customer thinks about your brand of kitchen pots and pans, one thing should come to mind—either it’s reasonable price or its versatility or something else. You can make sure that this type of brand gets created via your marketing efforts in the digital realm. You can use your website, blog and social media pages to create chatter about your product while keeping your branding aims in mind.