Red Shark Digital is a digital marketing agency that specializes in a variety of services, including web design and account management. We also serve as a branding agency in Raleigh and Greenville, North Carolina. Establishing a brand, but more specifically your brand as a company, is crucial. Your brand is your company’s identity. It shows people who you are and provides assurance to your clients and customers. Your brand is the impression left in the mind of everyone who experiences it, and it is your company’s most valuable asset.
A brand is everything visual about your company, including your logo, any key messaging components, and so much more. It has the power to shift and mold perceptions, and when you’re promoting brand awareness, you want to get it out for the world to see. Like we said before, your brand is powerful and should be used to its full advantage. Your logo is one piece of your brand that helps increase your company’s recognition at large, and should be included in everything you promote.
Working alongside a branding agency ensures your business’ brand encompasses all of the necessary elements a brand should encompass. A good agency will dive headfirst into your business, becoming not just a professional partner, but a true member of your team. Our branding agency in Raleigh can help your business determine its identity, establish core values, and learn all about what makes you... you. All of these aspects work together to make a consistent brand strategy that is sure to hold fast in anyone’s memory!
Although we have touched on a few - core values, objective, and mission statements, there are many elements that go into determining a brand. Company culture is an important aspect of your brand and results from internal brand alignment. It's the collective spirit and purpose that drives your brand. There is also brand personality, architecture, and identity. Brand personality is the intrinsic pattern that gives your brand its individualism, whereas the architecture is all of the coordinated systems and rules that define your brand. Both are necessary in forming a grounded brand, and they work together to do so. Brand identity can be thought of as your logo—but it is so much more than that. Although it is the visual representation of your company, it also embodies your principles, purpose, and personality. Your brand name and tagline are the voice to the world. They should convey meaning and be a testament to the importance of your company. Last but not least, your website. With so much traffic happening online, your website is a huge contributing factor to your company’s brand awareness. It brings your brand to life and delivers a holistic branding experience to your users.
Whether you choose a branding agency in Raleigh, New York, or any other city across the country, one thing is certain; your brand guidelines are sure to establish and promote your business in a whole new way.