UNX Industries Inc. recently went through a transfer of ownership and with new blood in the mix, so was new life for a seasoned brand. The current leadership brought new goals, core values, and overall perspective on the identity of this industry-leading chemical manufacuturer.Red Shark Digital worked alongside the leadership team of UNX Industries Inc. to create a WooCommerce WordPress website that represents the new vision for the brand.
Relying primarily on field reps for their sales process, migrating a select amount of their products online to an ecommerce model was a well-welcomed additional line of revenue for UNX Industries Inc. In addition to the online store product view, a product catalog highlighting all avaiable products and lines was needed. This allowed their website to not only market and educate their customers without a rep beside them, but a field tool for their sales reps when meeting with customers and speaking to specific products that will solve their cleaning needs.
Immense attention to detail was exercised when designing and building this project. Showing respect to the history of the brand and working diligently to preserve the integrity of what was, while ushering in what was to come. Members of both teams pulled their weight to push this truly beautiful, enterprise-level website across the finish line.
The UNX home page keeps cleanliness top of mind with a clean user experience through the use of intentional white space and cool blue brand colors. Scrolling through, users will find products, programs, and distributors as well as solutions for laundry, housekeeping, and warewash.
The product page offers a convenient search feature for those who know exactly what they are looking for. With a full product catalog and featured products displayed on the page, customers are sure to find a cleaning solution that works for their needs.
A Distributor Map uses Google API to search distributors by zip code, so customers can find UNX products within the vicinity. The use of custom map pins makes the map experience unique and personalized.