Red Shark Digital hit a home run with our ecommerce website redesign for Rogers® BreakAway™ Base. The client reached out to our digital marketing agency in need of a website redesign to reflect the popularity of their base system and educate users on the unique qualities of the bases. The previous website was text-heavy and a bit cluttered, and did not market the products to its full potential. The product pages were simply for ecommerce and did not exemplify the benefits of each piece. With such a plain website, the company was missing out on opportunities to truly express the importance and value of breakaway bases.

The new ecommerce website redesign turned the Rogers® BreakAway™ Base site into an informative, educational, attractive ecommerce site that touches on the value of each and every product. The Home page features the most popular products, marketing, testimonials, and installation instructions available for download. As users navigate through the site, they will find pages for each category of product offered byRogers® BreakAway™ Base, featuring a unique scrolling feature to describe the pieces. With updated photography, a sleek, clean interface, and an overall more aesthetically-pleasing experience, the Rogers® BreakAway™ ecommerce website redesign covers all the bases!