What is Structured Data?

Structured Data, often referred to as a schema markup, is a standardized format for contributing information about a page and classifying the page content. It is the interpretation of a specific page or the way to provide search engines information about what the webpage means.

By implementing structured data, you will help search engines find, understand and feature significant content on your site. This allows search engines, like Google, Microsoft, Bing, and Yahoo!, to do a better job of aiding the right people to find you in their searches and create a more engaging experience for their own customers.  

Why is Structured Data Valuable?

Structured data makes certain types of web content highly available and understandable by other search engines and third-party programs. Because the data on the page is tagged with a standardized identifying code, it’s far easier to recognize and interpret than a regular webpage.

This is a great way to improve Search Engine Optimization and could, in turn, result in higher rankings. A lot of websites aren’t actually using structured data, so by applying it to your web pages and websites, you can achieve a step-up to your competitors.

How do you implement Structured Data?

Structured data is how we tell Google what we’re talking about. Structured data is created using a schema code that is associated with your web address. Schema is the organized data as a set of codes to help search engines return more informative results for users.

Basically, schema markup is coding your site to better represent its content. This will then allow search engines that support structured data to better identify your content. When implementing structured data in an SEO context, the most popular form of structured data commonly used is Schema.org. This is because it’s a standard that was developed by and for search engines.

At Red Shark Digital we can implement structured data to help you generate valuable website traffic and reach your target market. Being a small business ourselves we understand your goals and know how to reach them. Visit our website to learn more about our digital marketing solutions and contact us to get started today!