The decision to use Webflow vs. WordPress has been an ongoing debate in the web development industry for several years. Both have their strengths and weaknesses; however, Webflow has started to edge ahead in the competition. Our experts share the primary differences between WordPress and Webflow for SEO and the unique features of both site-building platforms. Read on to discover the benefits available to you with help from our Webflow SEO agency experts.

Webflow for SEO

Webflow is the industry-leading tool for building modern websites with modern optimization features. Webflow is a no-code website development and CMS tool. Webflow websites allow for the visual buildout of a website, as opposed to relying on coding. What does this mean for your business's website? Our Webflow SEO agency is closing the gap between the visual aesthetic of the site and the backend code that provides structure. Webflow web design services permit design and development based solely on visual appearance and ADA-compliant UI design. This ensures the result is a far more polished product than that of a code-based website.

Following ADA Compliance design features allow a wider audience of users to visit and enjoy your website. In addition to adding value for all, Google site crawlers recognize responsive design as authoritative to domains without device-friendly, able-conscious web design in mind. While there are some benefits to a code-based website, the e-commerce functionality, SEO improvements, and responsiveness of a no-code design far outweigh these for most businesses. That’s why Webflow is our go-to platform for website development. Check out the Webflow SEO checklist featuring our favorite technical and on-page optimization tools!

Webflow SEO Checklist

• Responsive web design features offer advanced adjustment options for site content and layout according to screen size.
• Intuitive Webflow website content structure allows our Webflow SEO agency to optimize intentionally for search engines before ever pushing a website live.
• Set 301 redirects to maintain search engine rankings.
• Foundational SEO features include image alt tags and descriptions and meta titles and descriptions.
• Automatic sitemap generation to assist search engine spiders with prioritizing the indexable pages on a website.
• URL structuring tools for building the blueprint of a website.
• Thinking you need a Webflow SEO plugin? Forget about it. Webflow allows for SEO execution within the native backend of its designer.

WordPress for SEO

WordPress is a popular and widely-used site-building tool that offers a selection of beginner-level SEO optimization features for website developers and marketers. One of the key advantages of WordPress is its flexibility, which allows for the easy integration of various SEO plugins and tools. Some of the most popular SEO plugins for WordPress include Yoast SEO, All in One SEO Pack, and SEOPress, all of which offer a range of features, such as meta descriptions, keyword analysis, and XML sitemaps. Additionally, WordPress offers a range of customization options, including the ability to edit title tags, meta descriptions, and URL structures, which can significantly impact a website's search engine rankings.

However, while WordPress is a powerful and widely-used site-building tool, there are limitations within its search optimization features. One of the biggest roadblocks regarding WordPress is the limitations of e-commerce website capabilities. With so many online businesses growing in recent years due to the global pandemic, the need for seamless e-commerce integration has never been higher. While there are plugins for WordPress, they require lots of developer time to ensure proper customizations of your site. Regardless of choosing in-house development or outsourcing to an agency, WordPress requires far more hands-on time than Webflow web design services, increasing the cost and time associated with your website.

Is WordPress the best for SEO?

WordPress does have some pros, such as the ability to easily update your site, blog integration, or the upfront low costs; however, the cons tend to outweigh these features. One of the main limitations is its reliance on platform plugins and third-party tools to optimize for SEO, which may result in conflicts and issues with compatibility. Additionally, default themes and templates within WordPress often feature bloated code. This code can slow down website speed and negatively impact SEO rankings.In comparison, Webflow offers more authoritative SEO features, with built-in options for optimizing meta tags, header tags, and alt tags. Webflow allows for direct editing of HTML and CSS, allowing for more granular control over technical SEO. Additionally, Webflow's clean and streamlined code can help to improve website speed and boost SEO rankings.

Take Charge With the Leading Webflow SEO Agency

Webflow vs. WordPress will be an ongoing debate for years to come. However, with the added benefits mentioned above, Webflow is the clear frontrunner for modern businesses. Red Shark Digital's award-winning web developers tackle your website problems, turning them into responsive solutions. Whether you are looking for a custom website, SEO, paid advertising, or any other marketing-related endeavor, Red Shark Digital is confident in the mastery of our craft. Work with our Webflow SEO agency to build a site as authoritative as your business demands. Visit our website to schedule a free consultation, browse our work, and answer the question to end all questions: how does Webflow work for my business?