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Webflow Ecommerce Insight

October 8, 2020
May 1, 2023

Webflow Ecommerce Insight

Abby Costello

Are you looking for a platform to host your ecommerce website with? Stuck wondering which one would be your best fit? Well, unfortunately, there is no ecommerce platform that is perfect for every business. However, in this blog I am going to be giving you a bit of insight as to what areas Webflow is the strongest in. If this does not help find your brand’s perfect fit, it will at least give you a sense of what areas are the most important for Webflow ecommerce.

First Impressions

Webflow was originally created strictly as a web design platform, which later incorporated its ecommerce component. The quality of its capabilities can be compared to those of Shopify and other big-name ecommerce websites. Webflow’s main advantage is its user-friendliness and the speed at which design changes can be made within its visual editor. So, if you are looking for a shop that incorporates custom design work and basic shopping features, Webflow would be a great first choice.

Let us break down a few pros and cons for you.


  • Visual editor interface allows you to edit your theme directly
  • Exceptional speed of design changes
  • Simple to use and navigate
  • All main features of ecommerce shops are included


  • New to the ecommerce field
  • No built-in advanced options

Ease of Use & Customization

Webflow’s clean and modern interface is very simple and easy to follow. Key features like adding products, selecting templates, adding information, static pages, payment options, and publishing pages are all very easy to use. There is also a great community of Webflow users who are always there to help or have posted articles on commonly asked questions. Webflow also allows its users to edit HTML and CSS through its visual interface – no coding required!

As we have mentioned before, Webflow ecommerce is the leader in ease of design changes. As a shop owner, you are able to easily use existing templates to set up pages based off those previously built. For template adjustments, however, someone with basic CSS and HTML knowledge would need to be available. Setting up a shop and filling the inventory with data are all pretty straightforward.

Interface & Templates

The Webflow editor allows users the ability to create and edit content right from their intended page. Coding here is not necessary because of this visual interface. This makes creating and managing content within your site simple and intuitive.

There are quite a few templates for ecommerce shops available for purchase in the Webflow template store. These prices can range from $50 to upwards of $120, as well as six free templates to try out. The layouts look great and can be utilized for a variety of different businesses. The visual interface mentioned before also allows these templates to be customized quickly, as well as the option for developers to make use of its extensive CMS platform.

SEO (Search Engine Optimization)

Webflow’s plans come included with advanced SEO controls. Sites created in Webflow are SEO friendly. Dynamic embeds are also provided. These allow users to automatically generate search-friendly titles and meta descriptions from their product page names, blog titles, case studies, and more! Users with pre-existing sites will have to crawl their old sites and set up 301 redirects to help prevent customers from accidentally opening missing pages. This is all managed natively by using rules to direct groups of URLs.


Unfortunately, Webflow does not allow custom domains. Users are able to purchase their domain from any domain provider or they can buy a Google or GoDaddy domain directly from the Hosting tab in their Project Settings.

Webflow Ecommerce

When it comes to ecommerce, Webflow is the new kid on the block. It is apparent by its limitations and amount of capabilities as compared to some of its competitors. However, the features that it does contain are very solid and simple to use for almost anyone.

Webflow offers a huge advantage for ecommerce shops. It is a great platform to experiment with design and is very adjustable thanks to its built-in visual editor. This can save thousands of dollars when it comes to conversion rate optimization (CRO). Small changes that can be made quickly can in turn mean big money in the long run. The Webflow ecommerce staff are always accessible, whether it be for suggestions or lending a helping hand. That being said, it is extremely possible that we will see future updates to the platform that help lessen the gap between itself and its competition.

We highly recommend Webflow ecommerce to users who would like to have more control of their site’s design and layout.

Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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