SEO & SEM: What's The Difference?

SEO services Durham NC, commonly known as search engine optimization, and SEM, commonly known as search engine marketing are two related but different terms used for the same end goal. Both SEO and SEM services aim to increase the ranking of your website through various tactics and strategies. While both SEO and SEM services have similarities, they differ in approach and implementation. Let's take a look at the differences between SEO and SEM services below.

SEO (Search Engine Optimization)

While SEO and SEM sound very similar, the tactics used to implement these two different strategies are different. SEO services Durham NC is the goal of increasing a website through organic means. This can be done through various tactics, but to name a few would be blogs, back-linking, keywords, website optimization, etc. All of these tactics help search engines such as Google, Bing, and Safari "crawl" your website. This in turn will allow your website to be ranked higher than the competition resulting in more leads, user engagement, and other key performance indicators or KPI's.

SEM (Search Engine Marketing)

SEM, or search engine marketing, has the same end goal as SEO, but instead of using organic means to increase your website ranking, SEM uses paid means to increase your ranking. This can be done through tactics such as different forms of paid advertising. Just like SEO services Durham NC, SEM will help drive website rankings and increase the number of users on your website by driving website rankings up across the board. Both SEM and SEO services can help boost your website rankings and are best utilized in conjunction with each other.

Red Shark Digital | SEO Services Durham NC

Both SEO and SEM services are crucial to ranking your companies website. Through a combination of paid and organic efforts, search engines will be able to crawl through your site and drive rankings up. We at Red Shark Digital SEO services Durham NC specialize in a full suite of marketing-related services. Whether you are looking for SEO and SEM services, social media management, or any other marketing-related endeavor we have you covered! Contact us today!