YouTube is being utilized more and more every day by digital marketing agencies Raleigh NC. YouTube ranks second to Google on Alexa for global engagement. With over two billion active users, how do you get good rankings? Keywords.
Beginning with choosing a seed keyword. Digital marketing agencies define a seed keyword as a highly competitive one- to three-word keyword. This is typically what a user will search for. A tip for choosing seed keywords is to type the subject into the YouTube search and make note of what is automatically suggested. YouTube practically gives you a list of keywords to choose from that you can then use for SEO targeting.
Next, use Google to check the competition of the keyword you have chosen. A digital marketing agency Raleigh NC, such as Red Shark Digital, recommends typing in “site:youtube.com keyword here” into Google Search. Make sure to add the former and latter spaces between the link and the keyword you have chosen. The number of results presented will determine the number of videos that are targeting the same keyword. Also, search only your chosen keyword on Google to identify the video results. If the video results are near the top, then this opens the opportunity for your YouTube video to get traffic on Google as well.