Move over Facebook, Google is ready to try and take some of your advertisers! When it comes to managing your digital marketing Raleigh NC, you may think of Google and Facebook being king when it comes to online advertising, but now Google is taking a stab at trying to steal some advertisers from Facebook. If you’re anything like me you’re probably wondering how in the world is Google going to try and hone in on Facebook’s market of advertisers. Well Google thinks they’ve found the solution: discovery campaigns. Google introduced the discover ads last year, but the feature was just recently released worldwide to all advertisers. I won’t bore you with all of the details, but will instead relay you to Google to learn more about what the discovery ads are (but please, open in a new tab and come back as I’m going to tell you how to use this cool new feature to grow your business in just 4 easy steps!)
When it comes to the creative that you use in your discover ads, you have to understand that a flawed creative will directly result in flawed campaign results, which is something none of us want to see. Here are 4 tips for having the best creative possible.
Now that you have fire creative, it is time to make sure you have taken your reach to radical new heights. If you aren’t following these three tips when setting up and optimizing your campaign, your reach is likely never going to hit its full potential.
Budget is always a popular topic with clients across any campaign, but especially for discover campaigns. Your budget should be reflective of at least ten times the value of your cost per action! Once this is set up, you need to wait until at least 40 conversions have taken place before tweaking campaign settings. Then if you do make changes, you will need to wait an additional 2 - 3 weeks before changing anything else. Discover campaigns run best when there is data to base things off of. As will all digital marketing campaigns, don’t get discouraged and continually manipulate your campaign or you will never see an ROI.
When it comes to basing the performance of your discover campaigns, I recommend you look at data like a maniac. As mentioned above, data is the key to a successful campaign and the more you have and the more you interpret, the better your campaign will be. Some quick tips for measuring performance are:
Now that you have these tips in your arsenal, get online and start marketing your business in Raleigh NC with discover ads! For more information or any other questions regarding digital marketing Raleigh NC, contact us today!