How to Get the Most out of LinkedIn for You and Your Business

The way in which we market has changed drastically in just the last few years. Social media is a prominent tool used to succeed in the world of business marketing and one avenue in particular is an incredible asset. This post will discuss three things you didn't know LinkedIn advertising could do for you.

It's Your Online Resume

Not only should you utilize LinkedIn to provide a detailed description of your business, but you should also think of your profile as an online resume. You may be the business owner or not currently looking for a job, but to attract potential investors and clients and to continue your networking efforts, it is extremely beneficial to have your credentials listed on LinkedIn. This platform provides an opportunity for you to unabashedly show off your experience and how you stand out from the crowd.

Recommendations

No matter how much you tell people you are qualified at something or provide all the reasons why they should choose you, it's not nearly as effective as having other people tell them that they should choose you…and that is the beauty of LinkedIn. Beneath your stellar "online resume" people can discover all the recommendations other professionals have supplied for you. Get started with some of your colleagues and mentors recommend some of your skills on your profile, it can go a long way to someone researching you or your company.

Networking in Groups

LinkedIn is all about business networking and provides the opportunity for you to start as well as be a part of multiple groups across the platform. This is a way for you to meet other professionals and raise awareness for your business. Starting a group is also a way for you to drive traffic back to your website and blog and attract more eyes. Join some existing group discussions to share your knowledge, you will soon stand out as a trusted leader in your industry.

For more information, please contact Red Shark Digital today.