Beginner's Guide to SEO

Are you trying to learn about search engine optimization for your company or website, and it seems mind boggling? Search Engine Optimization or SEO is the process of increasing the quality and quantity of traffic your website receives from search engines. One would think that because of the complicated formula that it takes to completely grasp the concept of SEO, you have to understand all of the ins and outs of the process, right? Wrong. Getting the most out of your SEO could be as easy as understanding this quick beginners guide to SEO Red Shark Digital marketing agency Raleigh NC has created for beginners like you:

Understanding Keywords

When creating any sort of content that will be posted to the internet, if you want the article/image/website to get noticed, keywords are your go-to component. Keywords are the words or phrases that your customers might be searching for when your page pops up on the search engine. For example, to find a page like Red Shark Digital, one might google digital advertising agency in Greenville, NC. After selecting a few common keywords that you want your company to rank for, scatter these words and phrases throughout your content. The more your website contains these keywords in the correct places, the higher up your website will appear when a key phrase is googled.

Page Organization and Optimization

Once the user clicks on your page, if they have a hard time finding the information they were looking for, they will close out of your website. Google registers the amount of time viewers stay on your website, so making them want to keep reading is important. Organizing pages logically is key when striving for SEO. Great ways to improve your websites overall experience are:

  • Tabs that link to different pages on your website
  • Heading and subheadings to make the article clear and organized
  • Bullets to split up ideas
  • Lists to keep article shorter and still provide useful information
  • High quality images that relate to your content
  • Linking “secondary” keywords to other pages in your website and different relevant sources
  • Posting about it on social media accounts

Red Shark Digital's Beginners Guide to SEO

Now that you have read through this beginners guide to SEO, and gained a better understanding of how the process works, it’s time to begin optimizing your content for the future! It is important to remember that content changes daily, so gathering data and research to understand what works and what doesn’t for your website is crucial to success. If SEO is something you’d rather leave to the professionals, contact Red Shark Digital advertising agency today.