If you have heard the term “SEO content,” you may be wondering what in the world that means. To start off, SEO stands for Search Engine Optimization. This means optimizing your website to be the best it can be so it can easily be found on search engines such as Google. Content is the information that you publish for visitors to consume, which can come in many forms. SEO content is content that has been created to attract search engine traffic.
Here are a few things you can do to get your content up to par for SEO:
Your SEO content can include:
Now that you know what types of content to focus on, it is time to learn how to create it.
In order to reach the right people, your content must be optimized with targeted keywords, or the terms and phrases that your audience tends to search for. In order to figure out what these terms are, you must understand who your audience is, what kind of information they need, why they need it, and which keywords they typically use to find it. In order to do this, you will need to identify the type of audience that uses your product/service, and then observe their demographics, preferences, personal habits, etc. As mentioned above, do your keyword research. Come up with topics to create content based off those keywords.
When a user clicks on a link to your website, each element on the page should make them want to stay. When a user stays on your site to read the information you have to offer, it signals to Google that your page is relevant to the search query. The longer a user stays on the page, the better. When designing your web pages and creating content, keep it organized, clear, and understandable.
Articles that include relevant, high-quality images produce 180% more engagement. If you have the ability to do so, use well-designed images that flow with your content rather than cheesy stock photos. This makes your content feel much more trustworthy and professional, and it will improve your SEO.
Including factual information, fresh statistics, and research in your content will give other websites the opportunity to link back to you when they use the information you found, which means more people will click to your website. Become a credible source so visitors to your website will be confident that they can trust you and the information you put out.
It is important to update and improve your SEO content as time progresses, perhaps by optimizing for different variations of a keyword. Look back on your successes and failures to adjust your strategies. If you still need help, Red Shark Digital is just a call away.