2021 Instagram Image Size Guide

In 2020, Instagram was in spot number four for most users of ANY mobile app- and holds spot number two on Red Shark Digital’s list of the 11 most popular social media platforms. In short, this means that there is an abundance of opportunity for your content to be viewed. Instagram is solely based on visuals, which makes the importance of posting high-quality, correctly sized images and videos at the top of the list of things to do. From feed posts to stories to IGTV, knowing the best sizes and dimensions can be a tricky feat, we know. Below is the ultimate and downloadable 2021 Instagram Size Guide from social media advertising Raleigh NC, Red Shark Digital. Discover the optimal Instagram post size, Instagram video size, IGTV size, and Instagram reel size below:

[gravityform id="73" title="true" description="true"]

Top-Requested 2021 Instagram Sizing Questions:

1. What is the maximum video size for Instagram?

15 seconds- 60 minutes

It depends on what type of video you are posting! An Instagram Story can only be 15 seconds long, while main feed videos can be up to 60 seconds long. IGTV videos can be up to 10 minutes long, and Instagram live stream can be up to 60 minutes. You can find more information on this question in the 2021 Instagram Size Guide below.

2. What are the different Instagram photo size ratios?

1:1, 16:9, and 4:5

Instagram first started out with Square shaped images. The ratio obviously being 1:1. Then we moved into rectangular images with horizontal and vertical orientations. When posting a horizontal or landscape image, Instagram recommends an aspect ratio of 1.91:1. However, you can stretch it as far as 16:9. Lastly, vertical or portrait orientation images should stay within the 4:5 aspect ratio range. If you start getting into larger ratios such as 4:7, parts of your image will be cropped out. This can be a difficult concept to understand, we know! If you’d rather leave your Instagram posting and sizing to the professionals, contact social media advertising Raleigh NC, Red Shark Digital.

3. How to resize photos for Instagram?

You can do this right on Instagram or with your phone! After uploading your image to post it on Instagram, the app will go ahead and crop the image for you. However, you can use the arrows in the bottom corner and your fingers to drag the image to select what you want to be captured. Instagram will automatically crop your vertical images to a 4:5 ratio. You can also prepare your images by cropping them in your phone's photo editing option.

4. What is the profile photo size for Instagram?

110 x 110 pixels.

Yet, we recommend uploading images with a bit larger pixel count such as 180 x 180. This ensures that your profile picture is a high-quality, sharp image whether viewers are on their mobile app or their computers. Keep in mind that while Instagram has you select a square image for your profile picture, that it is cropped to a circle. Make sure that you don’t have any content in the corners of your profile picture that you want to be seen!

2021 Instagram Size Guide-

Sizes of Instagram Images-

  • Instagram Profile photo size- 110 x 110 pixels
  • Instagram post sizes-
  • Square- 1080 x 1080 pixels
  • Portrait- 1080 x 1350 pixels
  • Landscape- 1080 x 566 pixels
  • Thumbnail images- 161 x 161 pixels

Instagram Video Sizes-

  • Instagram video sizes-
  • Square- 600 x 600 pixels
  • Landscape- 600 x 315 pixels
  • Portrait- 600 x 750 pixels
  • Carousel video dimensions- 600 x 700 pixels
  • Minimum length for Instagram video- 3 seconds
  • Maximum length for Instagram video- 60 seconds

Instagram Story Sizes-

  • Portrait- 1080 x 1920 pixels
  • Landscape- 1080 x 608 pixels
  • Maximum length for Instagram story- 15 seconds
  • Maximum number of clips that can be posted to Instagram story in a day- 100 clips

Sizes for IGTV -

  • Feed- 1080 x 1350 pixels
  • Channel- 1080 x 1920 pixels
  • IGTV Cover photo size- 420 x 654 pixels
  • Maximum length for IGTV- 1 hour

Sizes for Instagram Live & Reels-

  • 1080 x 1920 pixels
  • Maximum length for Instagram Reels- 30 seconds
  • Maximum length for Instagram Live- 4 hours

As you can tell, sharing and advertising on Instagram’s various feeds can optimize your organic reach quickly. Don’t let the confusing components of posting to Instagram keep you from reaching and exceeding your social media goals in 2021. If you are ever unsure of a size or length, download our full social media size guide for 2021 to refer back to whenever you feel the need, or contact social media advertising Raleigh NC, Red Shark Digital to let the social media gurus do what they do best.

Download our templates for the best social media image sizes to use in 2021

[gravityform id="74" title="true" description="true"]

Want to save yourself some time and hassle while posting on your favorite social media platforms? We have generated a one-stop-sizing-shop for the top 11 social networks being used today. Download and refer to the social media size guidelines whenever you are creating, editing, or uploading content this year to optimize your posts and to take the guesswork out of the process. Utilize the additional information explained in this social media size guide to make posting to social platforms a breeze in 2021. Contact Red Shark Digital social media advertising Raleigh NC for all of your social media marketing and management in 2021.