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What is SEO and Why is it Important For Business?

November 12, 2021
May 1, 2023

What is SEO and Why is it Important For Business?

Erin Porter

What is SEO?

Understanding the SEO Greenville, NC basics is important for a successful business. SEO, or search engine optimization, is a digital marketing strategy that involves increasing the quality and quantity of blog posts by using trending keywords.

Why is SEO important?

The goal of using SEO Greenville NC is to increase traffic to a website. This does not necessarily mean purchasing advertisements, although that is another successful digital marketing strategy. SEO is more about increasing organic traffic. Another important factor to this traffic is that the traffic generated should be intentional. Companies want customers who are genuinely interested in their products to be directed to their site. Without the quality of the traffic, the quantity then becomes less meaningful.

How Does SEO Work?

All across the internet, there are data “crawlers” searching for popular content. These “crawlers,” or researchers, read the content of articles on the researched topic to analyze the relevance of the article, mostly based on the keywords that the article contains. Once the information has been gathered, it is brought back to the search engine to create an index of information. Now, here’s where the optimization comes in: Writers, like me, are doing their own research on popular keywords to put into their articles, along with finding different ways to maximize traffic to the site. These tactics include, but are not limited to:

  • Using a keyword in the title
  • Choosing a section of text with a keyword for the meta description
  • Filing the article picture under the keyword for optimization
  • Using internal and external links
  • Choosing 1-2 keyword(s) to be dominant, meaning they appear at least 3 times in the text
  • Breaking up the text with things such as lists (like this one!)

Other things that Google likes to look for when it comes to SEO are site content. Is the site heavily populated with content, or does it seem relatively bare? Is the content original, or does the content seem to be duplicated? Duplicated content is not Google’s friend. Creating new content that isn’t familiar to the algorithm will more than likely boost traffic. Google has its own interactive graphic on how its algorithm works with SEO Greenville, NC basics.

SEO in Greenville, NC

Red Shark, a full-service digital agency, would love to help your business grow. With the importance of online presence growing, we think that a professional, SEO-friendly website is key to business growth. Along with SEO Greenville, NC tactics, we offer additional digital marketing services including campaign creation, social media promotion, website creation, and much, much more. Contact us today for more information on how we can take your business to the next level!

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