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Over the last few years, blogging has not only been utilized by businesses as a means of communicating with their customers and assisting them with helpful insight, tips, and benefits of investing in their products, but also as a way to build their brand. Through the use of search engine optimization (SEO), bloggers can now effectively use their content to promote their businesses’ rankings, or how far up they appear in search results, on popular search engines like Google. The idea is simple: write blog posts that are high quality and on topics relevant to your audience, and you will eventually see a difference in how your overall website performs in the search engines rankings. Red Shark Digital advertising agency Raleigh NC is here to share with you a few SEO tips to help you grow your businesses’ brand by optimizing your blog posts to improve rankings on Google:
Keyword research is essential for on page optimization as it can make or break website success. Including keywords in blogs is vital to making your rankings go up. There are a variety of tools and techniques for finding related keywords relevant to your blog post, like Moz and AHRefs, to name a few. Both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to successfully bring traffic to their sites.
Once you have found a few keywords relevant to your blog topic, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Red Shark Digital advertising agency Raleigh NC recommends trying to strategically include them wherever they make sense within your post. Keywords are commonly used in blog titles, headings and subheadings, throughout the body of the blog, and in title tags and meta descriptions. Just be sure to avoid keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read.
Optimizing the blog post’s images or videos is also important. Whenever you upload a photo or video to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.
Quality links are a valuable commodity for any site looking to rank higher in search engine results pages. When you mention another blogger or article in your blog post, include an outbound link to the information you are referencing. Red Shark Digital advertising agency Raleigh NC also recommends using inbound links to your website product pages when you mention them, as well as links to older blog posts you have previously written related to the topic you are writing about.
Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your customers and followers to be alerted when new content is added for their enjoyment.
Once your blogs are published, push them to any and all social media platforms that your business uses. Promoting your high-quality content on sites like Facebook, Twitter, Instagram, and LinkedIn will give your website and blog posts even more exposure for free, or you can incorporate boosting these posts into your marketing budget for even more subjection. Programs like Hootsuite can be utilized to schedule and maintain posts on all platforms with just a few clicks.
By following these simple suggestions, you will quickly start to see improved rankings on Google, increased website traffic, and higher customer conversion rates throughout your digital marketing campaigns. For more tips to optimize your businesses’ digital content for SEO, visit our Red Shark Digital advertising agency Raleigh NC blog agency blog, or contact us today!