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Google Analytics is a powerful tool to analyze campaigns and gain valuable information about your customers and site visitors. Today we are going to take you step-by-step through the process of setting up your own analytics account, as well as gaining access. You will then be one step closer to measuring the effectiveness of your campaigns and learning how to better target your customers!
Before you can gain access to analytics, you have to add your account to the analytics dashboard.
After you have successfully added your account you can then access analytics.
Now that you have successfully gained access to the plethora of valuable information Analytics has to offer, it’s time to learn how to interpret it. The Dashboard will give you a general overview of your website traffic. You can add a series of widgets to show different types of data including active visitors, traffic type, and average visit duration. You can have up to twenty different dashboards with twelve widgets to choose from. This allows you to easily customize your experience and better visualize your data. You can either start with a blank canvas or an already premade starter dashboard.
Google Analytics is not only a simple and free tool to use, but it can provide you with highly sought after data about your customers. When paired with other tools such as Adwords and Search Console, you can form a detailed analysis of your campaigns and understand how to better improve them. At Red Shark Digital we incorporate all of these tools and more to provide our clients with successful SEO campaigns that produce real measurable results. Contact Red Shark Digital to get started on your next campaign today!