Many brands and businesses do not know the importance of SEO for their websites and overall web visibility. Search Engine Optimization is a tactic that helps improve your sites searchability through creating original content and optimizing your site for optimal user experience. Most sites such as Google and Bing will grade your site based on how easy it is to read your site and if it is relevant to what people are searching for.
Organic search refers to when people are searching for a product, service, or information online and just so happen to stumble upon a site. More than 70 percent of online queries are unbranded. People search for things such as “food near me” or “gym nearby” to get where they need to go. This is why organic search is a huge part of most business’s web performance, as well as a critical component of the buyer funnel. As marketers know, Google owns a larger portion of the search market than their competitors. Abiding by their guidelines is important to follow. Being highly visible and trusted by Google and other search engines will always work in a brand’s favor. Quality SEO and High Quality Websites take brands to that upper echelon.
The goal of SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable on search engines. You can establish your website authority for search engines by creating content, optimizing your pages, and ensuring your site is responsive. Responsive websites are extremely important. We cannot emphasize this enough, make sure your site works on other platforms and devices. Google factors this heavily into your SEO ranking score. Ensure your site is responsive.
Establishing your brand as an authority online takes time, patience, and consistency, but also relies on offering a valuable, quality product or service that allows people to trust your brand.
Visiting and navigating a website should not be difficult. Creating a user journey that is simple and effective will help improve your customer’s satisfaction as well as your SEO rankings. Google wants their users to go in to a site, have a good user experience and be able to find what they want, quickly. Which is why Google’s algorithm is constantly interpreting a favorable or unfavorable user experience. Google has now implemented answers to questions immediately at the top of the SERP (search engine results page). No longer do you have to actually go into a link, but Google provides your answer immediately. Google wants to deliver their users with information in fewer clicks. A great SEO strategy will answer any questions your audience may have and in turn work in your business’s favor on search engines.
The internet has given customers the power. Without a doubt. Customers can now do their research and find out all they need to know about a business. From their company culture, their products, and customer service, all that information is online. Using SEO tactics to relay your messaging for good deals, new products and services will show that you are on top of your game. It will also impact the buying cycle in a positive way if done right. Encouraging your customers to rate your business will also improve overall brand visibility.
Implementing an SEO strategy is going to be beneficial for your brand and marketing overall. It helps increase your brand’s web visibility and brand recognition. Remember that “slow and steady wins the race.” Paid advertising is effective, but guess what, SEO is FREE and produces results. Who doesn’t like free?