Have you heard the news? Google Feed is now Google Discover and it is about to change the game when it comes to modern-day search engine optimization. Like your typical social media feed, Google's Discover feeds are similar to what we see across all social networks, with cards focusing on content that the end user would want to engage with. The feed is based on a user's browser history, indicated interests, and machine learning. Google utilizing all of these data sources is truly turning a new leaf in the online search ecosystem. So long are the days of you having to physically search for more information, now Google will present you with the information you want before you even realize you need it in your life. So as a marketer or business owner you're probably wondering how you can get featured on Google Discover. Well sit back and relax while I shed a little light on effective ways to get discovered.
As with any SEO tactic, focusing on high-quality content that your audience wants to engage with is key. However, to make it in the Discover feed, you will have to focus on actual engagement as well. If no one is actually engaging with your content then your chances of making it in the feed are highly unlikely. Think of this as your personal social media feed. Your social feed is discovered on what content you've interacted with in the past. That's why as a marketer, you will want to have content that correlates with other content on the web that your target audience is engaging with. It may sound a little confusing at first, but trust me, it'll be second nature before you know it!
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One of the key things mentioned in Google's announcement around Discover is that this content would be very visually appealing. This means that if you want to rank higher in the Discover Feed, you will need to incorporate images and videos in every piece of content you put out.
Make sure that the information you are putting online is trustworthy. Facebook is cutting down on it and so is Google. This means that the more trustworthy your content appears in Google's eyes, the more likely your content is to show in the Discover feed. Keep in mind, spreading fake news won't get you anywhere with this platform.
The time is now to join Google Discover and there are so many benefits to doing so. Check some of these benefits out below!
For more information on Google Discover, read Google's introduction blog!