Local SEO By The Numbers

Local SEO has taken the digital marketing world by storm. It’s highly targeted approach has allowed for small businesses to compete with industry giants and gain more valued customers. If you’re still not convinced that Local SEO should be implemented in your small business marketing plan, then look at the list of statistics we’ve put together for you below!

“78% of local-mobile searches result in offline purchases”

Having a website that is optimized for mobile is essential in today’s day and age. From on the go “near me” searches for convenience, a mobile-friendly site will improve user experience and reach potential customers away from their desktop. Without it, users will likely not be able to easily find the information they desire and move on to a different site.

“71% of people surveyed say they look up and confirm the location of a business before going to it for the first time”

Online directories play a huge part in getting your business noticed. Simply putting in basic information about your company on sites such as Yelp, Tripadvisor, and Google My Business could generate tons of new leads.

“81% of people perform some type of online research before making a large purchase”

When making a big purchase, users like to exhaust all of their outlets and discover as much information as possible about a product before they make their decision. That’s why having significant and impactful content is essential. Having a series of content that answers all of their questions can prevent them from moving to a different site and help you secure that coveted sale.

“70-80% of people ignore paid search results, choosing to only click on organic results”

Users have a strong trustworthy relationship with Google. They believe that Google will provide them with the best results, no matter the request. Therefore, they normally assume that the first page of results is likely the best fit. That’s why instead of wasting time clicking on paid links, users are more likely to click on the first few organic results. If you want to seamlessly reach your audience through the first page of SERPs, then you need to implement an SEO strategy that will boost your rankings and get your business noticed.

“88% of consumers trust online reviews as much as they trust personal recommendations”

As mentioned earlier online directories are essential to your business. They provide information such as contact info, company description, as well as reviews. Having a plethora of positive reviews about your company will only do wonders. However, be wary of negative comments that could steer potential customers away from your business. If you do encounter this problem, be sure to implement damage control and handle customer concerns with ease.

The need of having a strong online presence is only going to grow from here, take advantage of Local SEO and get your small business noticed. With the help of Red Shark’s Local SEO packages, you can implement a customized Local SEO strategy and build your business. Contact us to get started today!