As a business owner, three letters you’ve almost certainly heard before are, “SEO.” What’s the big deal? Why is it so important? Well, the bottom line is that Search Engine Optimization drives organic traffic to your website and ultimately more customers to your business.
Companies with strong SEO practices have more effective, user-friendly websites resulting in higher rankings, putting them higher on a search engine’s results page. In fact, 84% of marketing professionals say they outsource all or part of their SEO implementation to specialists.
SEO takes a lot of time and expertise to manage, but in today’s market, successful businesses can’t afford to ignore it.
The goal of any business is to fill the needs and wants of their customers. That’s a given. But what is it that places you in a better position to satisfy those needs and wants than your competition? SEO ensures a stronger online presence, meaning that your customers see your website ahead of those of your competitors. Maintaining good SEO practices will also improve your rankings. By making your website easy to navigate and full of fresh, relevant content, you can increase your customers’ satisfaction with site interaction, leading to more purchases. Here are some stats that show just how important it is to give your business an edge.
With so many users constantly asking Google for information, it is so important to make sure that your business is easy to find both online and in person. Strong Local SEO strategies drive more customers to your business. Below are a few stats that put the necessity of SEO in perspective.
Now more than ever, search queries are coming from mobile devices. The number of mobile searches has been greater than desktop searches since 2015! Staying relevant on a mobile platform is a critical part of practicing good SEO. The content of your website should be the same across both desktop and mobile platforms to help your SEO ranking. Also, Google makes it a point to look at the speed of your mobile pages. The faster your mobile site, the better your ranking will be. The statistics below relate the value of SEO that caters to mobile devices.
Content has a lot to do with keeping your website highly visible. Search Engines specifically target sites that post regularly with relevant content for higher placement on their results pages. High-quality content and link building are the two most important signals used by Google to rank your website for search, according to Andrey Lipattsev, search quality senior strategist at Google. Because your ranking is so important, your website’s content directly impacts the success of your business.
The team at Red Shark Digital is continuously finding innovative ways to drive traffic for our clients using SEO in Raleigh, NC, as we connect their brands with more customers. Our optimization techniques increase visibility and improve the user experience of your website leading to higher rankings and overall sales. Let our professional and experienced team get you started today!