Creating content is important, especially in the vastly ever-changing world of digital marketing Raleigh NC. If you're a content specialist for any design firm, you know that content matters, and it's important how it's presented, read, and interpreted by your audience.
At Red Shark Digital, digital marketing Raleigh NC, we have some of the best content creators on our team. Our content varies in form, but our consistency stays the same across the board because we're able to identify our target audience and find a voice for every client we represent.
The key to reaching your target audience is blogs. If you haven't invested the time and energy into blogs, our digital marketing Raleigh NC agency highly recommends that you do. Blogs are an easy way to build up your SEO credit in search engines, like Google. When customers search for certain keywords or terms, and your blog contains those same keywords or terms, your blog can pop up as a search result.
The next way to level up your content is by creating a style guide for yourself and your team. Having a guide that your team can follow allows them to create a perception of quality and professionalism. It also helps foster consistency in style and in tone while helping solve problems and settling any disputes your team may have.
Style guides offer so many solutions to any problem that may present itself. At Red Shark Digital, digital marketing Raleigh NC, we know there can be discrepancies and differences of opinion on a team, but style guides help keep everyone on the same page. When you have a style guide, it leaves less room for interpretation and more room for clear communication.
Style and tone are the next best ways to captivate your audience and keep them scrolling down the page. Unlike grammar and punctuation, that's very black and white when it comes to following guidelines. Style and tone are more in a grey area, where style refers to how a blog looks or reads. Tone is the voice that gives the blog body and keeps the reader's attention. This is ultimately the most important aspect when making content so you can ensure that it's relevant and engaging to the user - that way your blog posts show up in search results.
It's important to have a style guide and at Red Shark Digital, digital marketing Raleigh NC our team references style guides to help them create content. Blogs are the number one way to help drive traffic to your site and it's important you take the time to invest in quality content to help customers stay on your site. If you're unsure of how to get your blog started for your business, reach out to our team members at Red Shark Digital Greenville NC marketing and we'll be happy to help you get started today!