Common Mistakes Made in SEO

Search Engine Optimization (SEO) is a crucial portion of any marketing plan. Understanding the common mistakes made by agencies and individuals working in the SEO field can help your local SEO Raleigh team see the results required to compete in this difficult market.

Understanding Your Audience

While understanding your audience isn't directly SEO specific, it is one of the major aspects often overlooked by a full service digital agency. Whether it's writing a blog, a Google My Business post, or another piece of content, understanding who is going to be looking for this content and ultimately reading it is crucial. An easy way around this is to have your local SEO Raleigh team focus on keywords that pertain to your goods and services.

Creating the Wrong Content

Once you know who your audience is and what they are looking for it's time to create high-quality content to target them. Your full service digital agency should build content around select keywords based on a focused SEO plan. That means focusing on a specific keyword or key phrase and not trying to rank for too many in one blog, post, etc. It also means not slapping together content just to fit your keyword strategy but rather creating valuable content your audience can use and share. A quick tip with that is to have your local SEO Raleigh team do a deep dive to learn as much as it can about that specific subject before creating the content.

Improper Use of Links

Once your full service digital agency has created the content, the last major mistake to avoid is ensuring the wrongful use of internal and external links. When using external links, a common mistake is linking to competitor websites. Before using external links as your local SEO Raleigh team to do a deep dive to ensure that this isn't the case. A great way to do that is by linking to respected sites that fit within your industry such as LinkedIn. When it comes to your internal links, ensuring you are using pages within your own site you would like to rank for is also crucial. That could include having your content link directly to your full service digital agency page.

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